Communications & Marketing Manager

IAB UK; Greater London; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading digital advertising trade body in Greater London seeks a Communications & Marketing Manager. The successful candidate will oversee PR activities, manage the company's brand, and develop integrated marketing strategies that enhance awareness and engagement. This role offers a salary of £50,000 with a comprehensive benefits package, supporting a hybrid working model. If you thrive in a dynamic environment and have a passion for digital advertising, we invite you to apply.

Benefits

Comprehensive benefits package

Discretionary bonus

Qualifications

• Experience in PR and communications.
• Strong relationship-building skills with journalists.
• Ability to manage multiple projects on time.
• Creative thinking and attention to detail.

Responsibilities

• Lead PR for allocated projects and secure media coverage.
• Oversee brand consistency across marketing and communications.
• Deliver integrated marketing plans for initiatives.

Skills

Proactive and accountable

Creative and brand-focused

Collaborative

Strategic and outcome-driven

Analytical

Adaptable

Job description

The IAB is the not‑for‑profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Meta, Amazon, News UK, Spotify, Microsoft and TikTok. Our purpose is to build a better future for digital advertising, for the benefit of everyone. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self‑regulated and more. You can find out more about us and the work we do here.

Careers at the IAB

To understand our culture, the ways we support new joiners, our wellbeing offering, our company benefits and our commitments to environmental sustainability and diversity and inclusion, find out more here.

The role

We are looking for a Communications & Marketing Manager to join IAB UK and help us grow our influence across the digital advertising industry. This is a key role in our Communications team, working across our most important projects, events and initiatives to build our earned media presence, strengthen our brand and ensure our work cuts through.

You will lead PR for priority projects, deliver high quality marketing and comms across all our activity, and act as a brand guardian for the organisation. If you’re a confident communicator, highly organised, creatively minded and excited by the chance to shape the profile of the UK’s digital advertising trade body, we would love to hear from you.

Key responsibilities

Lead PR activity for priority projects

• Lead PR for allocated projects, working closely with the Head of Communications to shape narratives, identify media opportunities and secure high quality coverage
• Build and maintain strong relationships with journalists and key industry publications, acting as a trusted contact for information and comment
• Draft and issue press releases, briefing materials and media statements, and monitor coverage to assess impact and inform future activity

Act as brand guardian and manage creative delivery

• Oversee a consistent and effective brand and tone across all marketing and comms channels, content formats and events, ensuring messaging and visual identity are always aligned with IAB UK’s brand
• Manage relationships with external creative partners, including designers, production teams and agencies, ensuring work is delivered on time, on brief and within budget
• Support internal teams in applying brand guidelines correctly, providing clear direction and quality control for all visual and written outputs

Deliver marketing and communications for all IAB UK initiatives

• Develop and deliver integrated marketing and communications plans that increase awareness, understanding and consideration of IAB UK and the value of membership
• Lead marketing activity for IAB UK’s flagship events, including Leadership Summit, Media Upfronts and Growth Summits, overseeing branding, look and feel, audience marketing and on site communication
• Plan and execute marketing and comms for insight projects, standards work and other cross industry initiatives, ensuring clear storytelling and effective reach
• Write compelling content across email, web, social and print, adapting tone and format for different audiences while maintaining consistency
• Work closely with colleagues across Communications, Membership and Events to deliver cohesive, high quality campaigns and outputs

Core competencies

• Proactive and accountable: Takes ownership of projects and delivers consistently against agreed objectives
• Creative and brand-focused: Brings ideas and attention to detail to ensure a strong, consistent brand presence
• Collaborative: Works effectively with colleagues and partners to achieve shared goal
• Strategic and outcome‑driven: Understands how marketing activity supports organisational priorities and measures success
• Analytical: Uses insight and performance data to inform decision‑making and improve effectiveness
• Adaptable: Comfortable working at pace and responding positively to changing priorities

Working at IAB UK

We have a hybrid approach to work. The whole company is in our Holborn office every Wednesday plus one other day of their choice each week.

We are committed to building a digital advertising industry that works for everybody. We value and respect all differences in people, seen and unseen, and we are happy to talk about flexible working, adjustments or support you might need.

Management structure

This role will report into the Head of Communications. It has no line reports.

Compensation

This role offers a salary of £50,000 plus a comprehensive benefits package including a discretionary bonus.

How to apply

Please send your CV to Beatriz Vieira [e-mail] by Friday 9 January 2026 to be considered for this role.