Commercial Marketing Manager

Lenovo; Farnborough; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global technology company in Farnborough is seeking a Commercial Marketing Manager to drive engagement and growth in the UK & Ireland. The role requires strong B2B marketing experience, exceptional stakeholder management skills, and the ability to manage marketing budgets. The ideal candidate will have 5–7 years of experience in marketing, preferably within the technology sector, and a bachelor's degree in a related field.

Benefits

Holiday purchase

Private medical

Income protection

Learning and development

Life insurance

Products discounts

Qualifications

• 5–7 years of experience in marketing, preferably in technology.
• Proven experience in managing marketing budgets.
• Proficiency in English is mandatory.

Responsibilities

• Develop and implement marketing strategies.
• Partner with distributors and resellers for marketing initiatives.
• Oversee marketing budgets and ensure efficient resource allocation.

Skills

B2B marketing

Stakeholder management

Analytical skills

Communication skills

Education

Bachelor’s degree in marketing or business

Job description

* United Kingdom - Hampshire - Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

As a Commercial Marketing Manager at Lenovo, you will play a pivotal role in shaping and executing marketing strategies that drive engagement, retention, and growth within our commercial customer base. This position requires a dynamic professional with a strong background in B2B marketing, exceptional stakeholder management skills, and a passion for delivering impactful campaigns. You will collaborate closely with distributors, resellers, and internal teams to amplify Lenovo’s brand presence and ensure the success of commercial initiatives across the UK & Ireland.

What are the key responsibilities of this role?

• Develop and implement comprehensive commercial marketing strategies aligned with Lenovo’s business objectives for the UK & Ireland market.
• Partner with distributors and resellers to design and deliver quarterly co-marketing initiatives, leveraging Market Development Funds and targeted communication plans.
• Integrate Lenovo-owned and end-user campaigns into commercial marketing efforts, ensuring consistent messaging and brand amplification across all channels.
• Oversee and manage marketing and co-marketing budgets, ensuring efficient resource allocation and maximum impact.
• Design and administer commercial incentive programmes to enhance customer engagement, loyalty, and repeat business.
• Plan and execute experiential marketing events, including conferences, exhibitions, training sessions, and VIP engagements.
• Coordinate regular engagement with WEP Partners, ConnectEd Partners, and other key commercial stakeholders.
• Prepare and deliver presentations to commercial clients and internal stakeholders, clearly communicating marketing strategies, activities, and results.

What will help you to get your job done?

• Bachelor’s degree (or equivalent qualification) in marketing, business, or a related discipline.
• 5–7 years of experience in marketing, communications, or product/category marketing, ideally within the PC or technology sector.
• Demonstrable understanding of the B2B market and commercial sales models.
• Proven experience in managing marketing budgets and tracking expenditure.
• Analytical and problem-solving skills, with the ability to gather, interpret, and act on feedback regarding marketing tools and activities.
• Advanced communication and presentation skills, with the ability to influence both internal and external stakeholders.
• Proficiency in English (written and spoken) is mandatory; additional language skills are an advantage.
• Experience in Account-Based Marketing (ABM) activations and follow-through.

What we can offer

• Holiday purchase
• Private medical
• Income protection
• Positive work life balance
• Learning and development
• Life insurance
• Lenovo and Motorola products discounts
• Cycle to work
• MyGymDiscounts
• Mortgage advice and support
• Referral bonus
• Electric car salary sacrifice scheme
• Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: United Kingdom - Hampshire - Farnborough

AI PROCESSING NOTICE

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.

If you require an accommodation to complete this application, please [e-mail]