Commercial Area Sales Manager

Majestic Wine Warehouses Ltd; England; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading wine and spirits company in the UK is seeking an enthusiastic Area Sales Manager to drive new business through its Majestic Commercial division. The successful candidate will build strong relationships with key clients while also delivering outstanding customer service. Ideal applicants will have over 3 years of experience in sales within the wine and spirits industry and will possess a deep understanding of the On-Trade channel. We offer a competitive salary, bonus and extensive career development opportunities.

Benefits

Competitive salary

Competitive Bonus

Up to 20% Staff Discount

33 days holiday

Life Assurance

Company Pension Plan

Career development opportunities

Qualifications

• Proven success in driving new business.
• Minimum of 3 years' experience in a Sales role within wine & spirits.
• Excellent communication and relationship-building skills.

Responsibilities

• Responsible for generating new business through Majestic Commercial.
• Build account plans with key customers.
• Deliver excellent customer service across account portfolio.
• Identify new commercial opportunities.

Skills

Experience in winning new business in the On-Trade

WSET Qualified (Ideal)

3+ years of experience in Sales/Business Development

Understanding of On-Trade channel

Thorough understanding of premium Wine & Spirits

Understanding of brand building

Strong commercial understanding of customer P&L’s

Client-centric, results-driven

Excellent communication skills

Job description

Do you have proven success winning new on-trade business, growing wine sales, and building long-term relationships with key decision-makers across the wine and hospitality industry?

If so, we’d love to hear from you!

Who are we?

Majestic Wine Group is the UK’s largest end-to-end wines and spirits specialist, operating four brands: Majestic Retail, Majestic Commercial, Enotria and Vagabond. Founded in 1980 and initially trading as Majestic Vintners, Majestic was sold to Fortress Investment Group in 2019 and has since undergone an ambitious transformation, growth and acquisition programme, resulting in the creation of the Majestic Wine Group in May 2025. The Majestic Retail business operates a network of more than 200 stores across the UK and Jersey, staffed by more than 1,000 highly-qualified colleagues trained through the Wine & Spirit Education Trust (WSET). Its growth plan is focused on curating a differentiated, high-quality product range, expanding its online presence and opening new stores. Through its on-trade specialist businesses Majestic Commercial and Enotria, which it acquired in April 2025, Majestic Wine Group has rapidly grown into one of the largest wine and spirits suppliers in the UK, partnering with gastropubs, bars, restaurants, hotels and hospitality venues. Its on-trade strategy is built around an exclusive portfolio of high-quality wines, local, personalised service and expert sales teams. Majestic acquired its own wine bar business, Vagabond Wines, in April 2024 as part of its commitment to experiential retail and hospitality offerings. It has plans to grow its physical portfolio of wine bars outside of London and Birmingham in the coming years.

The Role:

The Area Sales Manager will be the key driver in generating new business through Majestic Commercial. You will be responsible for retaining and growing our existing retention clients, identifying new commercial opportunities and delivering excellent customer service.

Job Specifics:

• Contract Type: Permanent
• Location: Gloucestershire (remote)

Key Responsibilities:

• Deliver against budgets set by the business as part of the overall on trade budget in conjunction with your Head of Sales
• Build account plans with key customers to deliver your business objectives and ensure strong business relationships, improve rate of sale and profitability
• Deliver excellent levels of customer service across your account portfolio
• Work closely with your Head of Sales to ensure agreed Regional plans are delivered at field level
• Present account updates and future plans at bi-monthly sales team meetings
• Identify, develop and deliver insight driven innovation opportunities across all parts of the marketing mix, in order to drive portfolio and brand growth.
• A deep understanding of the business, its composition, brands and value proposition making key decisions in light of strategic and financial plans.
• Create alignment and integration by working with others, involving them at the right level throughout the process, to achieve clear decisions that can be executed quickly.
• Communicating insights in a compelling way, so that it is easy for our business partners to leverage them for improved decision-making.
• Clearly articulate brand vision, positioning, renovation and equity development to profitably grow the brand.
• Plan, develop and deliver inspiring, integrated and impactful communication and activation at point of purchase that bring the brand to life and deliver the brand growth targets

Knowledge & Skills Required:

• Experience for winning new business in the On-Trade.
• WSET Qualified (Ideal)
• You have a minimum of 3 years of experience gained in a Sales / Business Development role within wine & spirits
• An excellent understanding of On-Trade channel (bars, hotels, restaurants)
• A thorough understanding of premium Wine & Spirits
• You have a comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery, strong problem-solving skills and ability to identify sales/ brand opportunities
• You have a strong commercial understanding of customer P&L’s
• You are client centric, results driven, proactive and creative, structured, reliable and inquisitive
• Self-motivated, confident and outgoing with the ability to build relationships at various levels.
• Creative with a can do attitude able to overcome challenges and find solutions in order to succeed
• Energetic and ambitious with the drive and determination to win
• Excellent communication skills with the ability to influence at all levels
• Substantial prior sales experience or marketing experience preferably gained working within the drinks industry

What's in it for you:

• Competitive salary
• Competitive Bonus
• Up to 20% Staff Discount
• 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme
• Life Assurance (Worth 3 times your annual salary)
• A contributory Company Pension Plan
• Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes!
• Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line
• Long service rewards

We look forward to receiving your application! Together we are Majestic! #TWAM

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.