Co-Founder & CMO

Afrilish Deliveries Limited; Greater London; Hybrid; GBP 150,000 - 200,000; Part time

Job summary

A growing food platform focused on African cuisine seeks an experienced marketing co-founder to build their brand from the ground up. Responsibilities include leading go-to-market strategies, developing content and partnership marketing, and shaping the brand voice. The ideal candidate has over 10 years of senior marketing experience, preferably in B2C or culturally-driven brands. This position offers equity as compensation, with creative control and influence over the brand's future.

Benefits

Co-founder equity

Full creative control

Influence over brand growth

Qualifications

• 10+ years in senior marketing roles preferred.
• Experience building early-stage startups is useful.
• Strong background across brand and digital marketing.

Responsibilities

• Lead go-to-market plan and growth strategy.
• Develop and run content and partnership marketing.
• Shape the Afrilish brand voice and identity.

Skills

Senior marketing roles

B2C marketing

Partnership marketing

Hands-on execution

Culturally-driven brands

Job description

Afrilish is a food platform focused exclusively on African cuisine. We’re creating a dedicated space where African restaurants can grow without competing against major chains or unrelated options. With 40+ restaurant partners across six locations, and a clear growth plan, we’re now bringing on a marketing co-founder to build the brand and accelerate traction.

Who We’re Looking For

We’re hiring a marketing co-founder, not a marketing lead. You’ll be shaping the brand, the voice, and the customer engine from scratch.

You should bring:

• 10+ years in senior marketing roles (B2C, foodtech, or culturally-driven brands preferred)
• Experience building early-stage startups is useful, but not essential
• Strong background across brand, digital performance, partnerships, and product marketing
• A track record of creating clear, confident messaging that cuts through noise
• Comfortable doing both strategic work and hands‑on execution
• Familiar with equity‑first roles (deferred salary until funding or revenue)
• Ideally UK‑based or available during UK business hours

What You’ll Do

• Lead our go‑to‑market plan, positioning, launch, and growth strategy
• Develop and run content, community, and partnership marketing
• Shape the Afrilish brand voice, tone, and identity
• Build funnels to drive app downloads and restaurant signups
• Co‑create pitch decks and investor materials
• Collaborate directly with the founder and product team

What’s On Offer

• Co‑founder equity based on experience and impact
• No salary upfront, compensation begins post‐funding or revenue
• Full creative control over how marketing is built
• Influence over the future of a brand centered around cultural authenticity and growth

Why It Matters

• You’re not joining a company. You’re building one. If you want full ownership of your marketing work and equity that reflects your value, this is your seat at the table.