Category Insights Manager

Boutinot Limited; United Kingdom; On-site; GBP 80,000 - 100,000; Full time

Job summary

A prominent wine company is seeking a Category Insights Manager to enhance their grocery retail portfolio in the UK. The role focuses on leveraging insights to drive growth and develop partnership strategies. Ideal candidates will have 3-5 years of experience in category management and display strong analytical and communication skills. This full-time position is office-based in Cheadle, offering a range of attractive benefits including private healthcare and a generous pension.

Benefits

Private healthcare

Generous pension

Private gym

Access to accommodation at wineries

Holiday purchase scheme

Discounted staff account

Cycle to work scheme

Long service rewards

Qualifications

• 3–5 years in category management, insights, or commercial analytics (FMCG/drinks ideal).
• Excellent communication and influencing skills with senior stakeholders.
• Strong analytical and storytelling skills.

Responsibilities

• Conduct in-depth analysis of shopper behaviour and category trends.
• Deliver actionable insights that inform commercial strategy.
• Partner with sales teams to influence customer range reviews.

Skills

Category management

Commercial analytics

Analytical skills

Storytelling

Communication

Tools

Nielsen

IRI

Kantar

Power BI

Vyper

Job description

Overview

Join to apply for the Category Insights Manager role at Boutinot Wines.

The Category Insights Manager will play a pivotal role in driving the growth of our wine portfolio, primarily within the UK’s leading grocery retailers. This role is focused on leveraging shopper, market, and category insights to identify opportunities, shape strategy, and partner with customers to deliver category growth. The successful candidate will combine strong analytical skills with commercial acumen, influencing both internal stakeholders and external retailer partners.

Job Title: Category Insights Manager

Report: Head of UK

Location: Cheadle, SK8 – office based

Key Responsibilities

• Conduct in-depth analysis of shopper behaviour, category trends, and retailer performance.
• Deliver actionable insights that inform commercial strategy and drive category growth.
• Build compelling category stories to support retailer engagement and joint business planning.
• Partner with sales teams to influence customer range reviews, pricing, promotions, and merchandising.
• Develop category dashboards and insight packs for internal and external use.
• Track performance (distribution, share, rate of sale, promotional ROI) and provide recommendations.
• Act as a trusted category advisor to retail partners, sharing best practice and thought leadership.
• Keep abreast of industry and shopper trends to future-proof category strategies.

Experience & Skills

• 3–5 years in category management, insights, or commercial analytics (FMCG / drinks ideal).
• Proficiency with market data tools (Nielsen, IRI, Kantar, Power BI, Vyper, etc.).
• Strong analytical and storytelling skills – able to simplify data into actionable insights.
• Excellent communication and influencing skills with senior stakeholders.
• Knowledge of UK grocery retail dynamics; wine knowledge (WSET or similar) a plus.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Self-starter with a proactive attitude and attention to detail.

Additional Information

• This role may require occasional travel to meet with national account partners and attend industry events.
• The ideal candidate will have a passion for wine and a strategic mindset to drive growth in the grocery channel.

Why Join Us?

You’re going to love working here because there are more good reasons to join Boutinot than there are great bottles in our product range. You’ll be surrounded by passionate, friendly, and talented people, all valued for their unique skills and contributions. You’ll be a key part of a dynamic, growing business with an exciting future — and yes, there’s plenty of wine involved!

Aside from the obvious perks, we’ll offer private healthcare, a generous pension, a private gym, access to accommodation at our wineries abroad, a holiday purchase scheme, a discounted staff account, a cycle to work scheme, long service and special occasion rewards, and a profit share scheme. We’re always looking at our benefits and constantly seeking to improve what we can give back to our people.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Industries

Referrals increase your chances of interviewing at Boutinot Wines by 2x