Campaigns Activation Lead - EMEA

DS Smith Plc; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading sustainable packaging company is seeking a Campaigns Activation Lead to oversee digital marketing campaigns across the EMEA region. You will manage budgets, agency partnerships, and digital channels to ensure alignment with business objectives. The ideal candidate will have experience in strategic campaign activation and strong skills in ABM. This role offers hybrid working with a focus on delivering impactful marketing strategies.

Qualifications

• Demonstrated success in strategic campaign activation across multiple geographies.
• Proven ability to develop and implement an agency strategy.
• Excellent verbal and written communication skills in English.

Responsibilities

• Lead the activation of digital marketing campaigns across EMEA.
• Manage budgets and agency partnerships for campaign delivery.
• Develop and implement channel strategies for campaign objectives.

Skills

Strategic campaign activation

Cross-functional collaboration

Account-Based Marketing (ABM)

Marketing automation platforms

Data privacy regulations

Education

Degree in Business Administration, Sales, Marketing, or Communications

Tools

Dynamics Real Time Marketing

LinkedIn Ads

Meta Ads

Google Ads

Power BI

Job description

Campaigns Activation Lead - EMEA page is loaded## Campaigns Activation Lead - EMEAremote type: Hybrid Workinglocations: London: United Kingdomtime type: Full timeposted on: Posted Todayjob requisition id: R-12133**Location: UK (home-based with occasional travel or hybrid in London, Paddington)****About the role**We are currently looking for **a Campaigns Activation Lead** to manage the strategic planning and execution of digital marketing campaigns across the EMEA region, ensuring alignment with business objectives and central communications plans.This role drives excellence in campaign delivery across multiple geographies and digital channels, managing budgets and agency partnerships to achieve measurable impact. You will oversee the entire activation process - from agency briefing through to performance monitoring - while generating actionable insights and sharing updates to support transparency and continuous optimisation.You will also lead the deployment of Account-Based Marketing (ABM) initiatives, targeting priority accounts and personas across key digital touchpoints. You will manage and optimise social media and digital advertising channels, overseeing paid media strategies, organic content planning, and channel-specific execution in partnership with internal teams and external agencies.**KEY RESPONSIBILITIES:*** Lead the activation of digital marketing campaigns across EMEA, ensuring alignment with the central communications plan* Collaborate closely with the central campaign planning team responsible for overall strategy and communications to ensure seamless execution and message consistency. Develop and implement channel strategies (social, paid media, programmatic, etc.) that deliver on campaign objectives and maximise performance across digital touchpoints* Maintain and govern all owned social media accounts to ensure proper access control, security, and compliance* Co-develop and co-own brand safeguarding practices with the content and brand communications teams to ensure consistent application of brand guidelines, tone, and visual identity across social media accounts* Develop and implement a long-term agency strategy to enable scalable, high-impact digital campaign activations across EMEA* Select and onboard agency partners aligned with business goals and sub-regional needs. Own strategic budget allocation across agencies and channels to maximise ROI and enable innovation in digital activation* Partner closely with the communications team and the Marketing Operations Lead to ensure seamless deployment of ABM campaigns through the company’s marketing technology stack.* Define and align campaign KPIs with business objectives to ensure meaningful measurement of impact and effectiveness. Establish governance models for campaign performance tracking, reporting, and accountability across teams and platforms* Build and champion a test-learn-deploy approach to continuously optimise campaign strategies, creative assets, and channel mix based on data-driven insights.**About You*** A Degree or professional qualification in Business administration, Sales, Marketing, Communications, or other relevant field of study* Demonstrated success in strategic campaign activation across multiple geographies and digital channels, with strong experience in setting KPIs, building governance frameworks, and implementing test–learn–deploy models* Proven ability to develop and implement an agency strategy for digital campaign activations, including partner selection, governance, and performance management* Skilled in cross-functional collaboration with the broader marketing team to leverage MarTech platforms effectively* Experience in Account-Based Marketing (ABM) and driving engagement with priority accounts* Proficiency in using marketing automation platforms such as Dynamics Real Time Marketing. Hands-on knowledge of paid media platforms (LinkedIn Ads, Meta Ads, Google Ads, programmatic DSPs). Basic understanding of Optimizely Content Marketing Platform (e.g. Optimizely CMP)* Experience with campaign dashboards, reporting tools (e.g., Power BI)* Strong grasp of data privacy regulations (e.g., GDPR) and compliance in digital marketing* Excellent verbal and written communication skills in English.***To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.******Our people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria.***remote type: Hybrid Workinglocations: Londontime type: Full timeposted on: Posted 7 Days AgoWe are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products.We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 60,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation,manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!As the journey continues of bringing together the strengths of both organisations, during your candidate experience you may engage with our colleagues from International Paper! You could visit an International Paper or DS Smith site or office.