Business Development Representative - BRACKNELL HYBRID

TC Industries Of Canada Company; Bracknell; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A growing software company based in Bracknell, UK, is seeking a Business Development Representative. In this hybrid role, you will engage mid-level and senior executives for inbound and outbound lead generation, utilizing platforms like Apollo and Salesforce. The ideal candidate will have experience in sales engagement, excellent communication skills, and a strong drive to learn about the domain. This role offers a dynamic environment that fosters both personal and professional growth.

Qualifications

• Experience using a sales intelligence platform to achieve appointment targets.
• Experience in inbound/outbound lead generation.
• Excellent verbal and written communication skills.

Responsibilities

• Utilise Apollo to meet performance goals for calls, emails, and appointments.
• Collaborate with Sales to align activities with overall strategy.
• Develop and implement prospecting campaigns.

Skills

Sales engagement platform experience

Lead generation

Excellent communication skills

Strong online research skills

Tools

Salesforce

MS Office

Apollo

Marketing automation tools

Job description

Description

Lucas Systems is currently seeking a Business Development Representative for our office in Bracknell, UK. Along with Sales & Marketing leadership, you will drive predictable, metrics-driven, inbound/outbound lead generation results in the UK & EMEA. We are looking for someone to be ‘hands‑on’ engaging mid‑level and senior executives in our target market to include account research and prospecting, inbound & outbound lead qualification. Lucas offers a dynamic, fast‑paced environment, so the candidate must bring high energy, curiosity, a strong work ethic, and a sense of urgency to the position.

The role is hybrid in our Bracknell office - 3 days on site / 2 from home.

Responsibilities

• Utilise Apollo, our AI-powered sales intelligence and engagement platform (www.apollo.io) to meet performance goals for calls, emails, and appointments set.
• Collaborate with Sales leadership to align activities with the overall sales strategy.
• Develop & implement prospecting campaigns.
• Follow up on leads from marketing activities, including trade shows, web inquiries.
• Nurture prospects through the sales funnel using Salesforce CRM and Apollo.
• Participate in select sales calls to add value & grow your knowledge of the business.
• Attend trade shows and other industry events.

Requirements

• Experience in utilising a sales intelligence and engagement platform, such as Apollo, to achieve first‑time appointment (FTA) targets
• Experience in an inbound/outbound lead generation function
• Excellent verbal and written communications skills
• Drive to learn and develop expertise in our domain
• Strong online research skills
• Experience using MS Office tools and CRM software (Salesforce is preferred)
• Familiarity with Apollo and marketing automation tools (Pardot, Marketo, Eloqua) is a plus
• Prior experience in, and familiarity with, the supply chain industry is a plus

About Us

Lucas Systems makes smart software to help warehouse managers and on‑floor workers do their jobs better, faster, and more safely with less physical and mental stress. Our solutions feature Jennifer, the brain and voice of the system that drives performance improvement gains for workers and distribution center operations. Lucas is an established but fast‑growing and consistently profitable software company with an expanding global customer base. We offer a dynamic, collaborative, innovative and entrepreneurial work environment that creates opportunities for both personal and professional growth.