Bristol - Digital Marketing Manager

Turtle Bay; Bristol; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A vibrant Caribbean-inspired restaurant chain is seeking a Digital Marketing Manager to lead their digital vision from the Bristol Head Office. You will oversee the digital marketing strategy, managing a team and driving innovation across social media, CRM, SEO, and paid media. The ideal candidate should have over 5 years of experience in senior roles, combining creative and analytical skills, ready to engage and grow the brand's online presence. This role offers a competitive salary and a dynamic work environment.

Qualifications

• 5+ years in senior digital marketing roles with proven leadership.
• Experience in multi-channel campaign management and optimisation.
• Ability to balance strategic vision with hands-on delivery.

Responsibilities

• Own and implement the digital marketing strategy.
• Lead and inspire a team, driving digital output.
• Maximise guest engagement through CRM strategies.

Skills

Digital strategy

Multi-channel campaign management

Performance optimisation

Social media expertise

CRM knowledge

SEO skills

PPC experience

Analytical skills

Leadership

Agency management

Tools

CMS tools

CRM platforms

Booking widgets

Job description

Digital Marketing Manager – Turtle Bay – Bristol

Based in our Bristol Head Office

12-month FTC Mat cover starting March 2026

Turtle Bay is all about bringing the energy, soul, and spirit of the Caribbean to the UK – and we’re on the lookout for a Digital Marketing Manager to lead our digital vision and keep us ahead of the curve.

This isn’t just about managing campaigns – it’s about shaping the future of how Turtle Bay connects with guests online. You’ll own our digital strategy end-to-end, driving innovation across social, CRM, paid media, SEO, and app engagement. From big-picture planning to hands-on delivery, you’ll make sure every digital touchpoint feels unmistakably Turtle Bay – vibrant, authentic, and full of good vibes.

Reporting directly to the Marketing Director, you’ll be the digital authority in the business and lead a talented team of three: two Digital Marketing Executives and one Senior Marketing Executive.

You’ll set the pace for how we engage, convert, and retain guests, using data‑driven insights to optimise performance and deliver measurable growth.

We’re looking for someone who’s confident, commercially sharp, and bursting with ideas. You’ll combine creativity with analytical thinking, thrive in a fast‑paced environment, and know how to pivot when trends shift. If you’re ready to lead campaigns that mix food, rum, music, and sunshine – we’d love to hear from you.

Key Skills & Experience

• At least 5 years’ experience in a senior digital marketing role with proven leadership
• Expertise in digital strategy, multi-channel campaign management, and performance optimisation
• Strong knowledge of social media, CRM, SEO, PPC, and paid media
• Experience managing agencies and internal stakeholders at a senior level
• Exceptional analytical skills with a data-driven mindset
• Ability to balance strategic vision with hands‑on delivery
• Excellent leadership and team development skills
• Highly organised, with the ability to manage multiple priorities in a fast-paced environment
• Familiarity with CMS tools, CRM platforms, and app comms
• Agency account management

Desirable Experience

• Marketing within the hospitality industry

What you’ll be doing:

Digital Strategy & Leadership

• Own and implement the digital marketing strategy aligned with business objectives
• Lead and inspire a team of three, driving best-in-class digital output
• Report regularly to senior leadership with clear insights and recommendations
• Stay ahead of industry trends, identifying opportunities to innovate and grow

Social Media & Content

• Oversee social media strategy, content creation, and paid campaigns
• Ensure everything we post is bold, relevant, and full of personality
• Manage influencer partnerships and activations that amplify our brand
• Report regularly on performance of digital channels and campaigns with recommendations

CRM & App

• Lead CRM strategy to maximise guest engagement and loyalty
• Deliver personalised journeys and campaigns that drive bookings
• Grow and optimise our Bay Club app, adding value for members

Website & SEO

• Keep our website fresh, optimised, and converting
• Manage booking widgets and ensure a seamless guest experience
• Drive SEO performance and track results

Paid Media

• Own paid ads strategy across Meta and Google
• Manage agencies to deliver ROI-driven campaigns
• Continuously optimise spend, targeting, and creative

Local Marketing & National Campaigns

• Support restaurant teams with local activations and events
• Deliver national campaigns that build brand awareness and drive footfall

What does my role look like?

Hours: 40 hours per week, flexible to business needs

Days: Typically, Monday–Friday, with occasional evenings/weekends for events

Where: Based at our Bristol Head Office (at least 4 days in office) with occasional travel to sites

Reporting to: Marketing Director

Development: Regular check‑ins to support your growth, KPIs, and training