Brand Marketing Director, Lifestyle — Hybrid Global Growth

Wolverine World Wide Inc.; Manchester; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading global sports brand is seeking a Brand Marketing Director to drive and lead marketing strategy for the lifestyle category. This role involves managing a team and executing integrated marketing campaigns to enhance brand affinity and sales growth. The ideal candidate will have over 8 years of marketing experience, a strong understanding of consumer behavior, and excellent leadership skills. This position offers a hybrid work schedule with a focus on creativity and data-driven decision-making.

Qualifications

• 8+ years of marketing experience essential.
• Strong understanding of consumer behavior and trends.
• Proven ability to drive integrated marketing campaigns.

Responsibilities

• Direct marketing strategy for the lifestyle category.
• Lead development of integrated consumer marketing programs.
• Manage team of junior marketers.

Skills

Brand building

Leadership

Analytical skills

Consumer behaviour understanding

Project prioritization

Education

Bachelor's degree or equivalent experience

Job description

A leading global sports brand is seeking a Brand Marketing Director to drive and lead marketing strategy for the lifestyle category. This role involves managing a team and executing integrated marketing campaigns to enhance brand affinity and sales growth. The ideal candidate will have over 8 years of marketing experience, a strong understanding of consumer behavior, and excellent leadership skills. This position offers a hybrid work schedule with a focus on creativity and data-driven decision-making.