Biddable Account Manager

Publicis Groupe; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading communications group in Greater London is seeking a Paid Search Account Manager to manage strategies across various platforms like Google Ads and Bing Ads. Ideal candidates will possess proven experience in paid search, strong analytical capabilities, and excellent client management skills. The role requires leading campaign performance to ensure optimal outcomes for clients while mentoring team members. Benefits include flexible working options and generous leave policies, providing a supportive and dynamic work environment.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Work Your World opportunity

Reflection days

Help@Hand benefits

Family friendly policies

Flexible working hours

Local discounts

Qualifications

• Experience with PPC campaign management.
• Ability to analyze performance metrics.
• Strong attention to detail.

Responsibilities

• Lead strategic management across Paid Search platforms.
• Oversee budgeting and campaign analysis.
• Collaborate with clients and internal teams.

Skills

Paid Search experience

Strong Excel skills

Client relationship management

Team management

Analytical skills

Tools

SA360

Google Ads

Bing Ads

Job description

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

The client is Mars, a recent client win for Starcom, the account is set to be incredibly dynamic to deliver on performance objectives of lead generation, traffic and awareness to its consumer audience. Activity runs across Social, Search and Programmatic channels across the EMEA region. The role of the Paid Search Account Manager requires a highly motivated & technical person to lead day-to-day strategic management across the portfolio’s business, overseeing strategy development and execution whilst simultaneously delivering immaculate client service. This individual will work on managing the activation across Paid Search platforms (Google + Bing). You will be reporting into an Account Director and manage account executives in London and India.

Responsibilities

• Deliver consistent performance and results for EMEA campaigns
  • Demonstrate a strong understanding of the client’s products and services, competition, industry and marketing objectives; and be able to translate them into social and search strategies
  • Overseeing budgeting process, creation of projections and allocation with internal account teams
• Serve as day-to-day contact for mid-level clients
  • Demonstrate strong communication skills – be the connective tissue between teams
  • Contribute to client presentations and meetings, including presentation of data and results
• Establish practices to ensure both consistency in team-work, along with flexibility to flourish under new ideas
  • Identify gaps/inefficiencies in a timely manner and create improved processes
  • Grow best practice training to inspire knowledge sharing within immediate team and outside
  • Taking ownership of product strategy and testing
• Campaign Management
  • Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc.
  • Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology.
• Performance Analysis and Reporting
  • Analyse campaign performance metrics and provide key actionable insights
  • Prepare regular reports and support QBRs to communicate results, trends, and recommendations
• A/B Testing and Optimisation
  • Develop and conduct A/B tests for performance improvement and growth
• Client Collaboration and Strategy Development
  • Collaborate with clients to understand their needs, providing strategic advice and insights
  • Maintain ongoing communication to ensure alignment and satisfaction
• Industry Knowledge and Tools
  • Stay updated with industry trends, emerging technologies, and best practices
  • Utilise tools for automation, reporting, and optimisation

Qualifications

We are looking for an experienced Manager, to lead the strategic and tactical execution of the Paid Search campaigns. The dynamic and fast-paced nature of Biddable demands a mix of analytical and creative skills in order to drive results across our client portfolios. Experience in managing Search campaigns is essential, with knowledge in Social/Programmatic also beneficial. People management experience is desired.

The ideal candidate will have a passion for the digital industry and technology. They will be interested in understanding how consumers think, feel and behave in relation to products services; and in how technology can enable brands to engage with and influence this behaviour. The individual will enjoy working with data and have very strong attention to detail. They will be a team player who is keen to learn and is results-driven. They will be ready to take responsibility for the effective implementation of activity within their accounts and be eager to share their knowledge with the wider team and be an effective mentor and role model to their team.

Pre-requisites for the role

• Proven Paid Search experience
• Proficiency in paid search platforms (i.e. SA360, Google Ads, Bing Ads)
• Strong Excel and analytical skills for data interpretation and performance optimisation
• Exceptional client relationship management and organisational skills, capable of prioritising and managing multiple tasks seamlessly and accurately
• Experience of team development and management, ensuring high-quality outputs and instilling a culture of curiosity, learning and growth
• Experience across at least 2 disciplines (Paid Social/Paid Search/Programmatic) desired
• Creative and inquisitive mind
• Team training and leadership skills
• Ability to manage and prioritise multiple projects and tasks simultaneously, across multiple internal and external stakeholders
• Keen attention to detail and an analytical approach to achieving objectives
• Performics values and ethics – Is open to new ideas and change, curious, and collaborative; actively builds his/her knowledge, skills and digital expertise in order to promote and deliver effective campaigns ; desire to contribute, above and beyond role, to the agency as a whole

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).