Audience & Data Strategy Lead

IPG Mediabrand; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A media and marketing solutions provider is seeking an Associate Director of Audience & Data Strategy to lead the development of audience and data strategies for key clients like Amex and Kenvue. The role involves managing project tasks, collaborating with internal teams, and leveraging audience insights to drive marketing effectiveness. Applicants should have strong experience in digital marketing, audience targeting, and third-party research tools.

Benefits

Flexi-leave

Free breakfast and lunch

Early finish Fridays

Electric vehicle salary sacrifice scheme

Paid time off for volunteering

Private Medical Insurance

Employee Assistance Programme

Qualifications

• Experience in digital marketing and audience targeting techniques.
• Strong working knowledge in using third-party audience research tools.
• Familiarity with first-party data strategy and implementation.

Responsibilities

• Develop and execute audience and data strategies for key clients.
• Lead the development and execution of audience and data strategy deliverables.
• Coordinate project tasks with clients ensuring alignment on deliverables.

Skills

Digital marketing knowledge

Audience targeting techniques

Communication skills

Presentation skills

Interpersonal skills

Project management

Tools

YouGov

GWI

TGI

Job description

A media and marketing solutions provider is seeking an Associate Director of Audience & Data Strategy to lead the development of audience and data strategies for key clients like Amex and Kenvue. The role involves managing project tasks, collaborating with internal teams, and leveraging audience insights to drive marketing effectiveness. Applicants should have strong experience in digital marketing, audience targeting, and third-party research tools.