Associate Brand Director

BPP Education Group; Manchester; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading educational organization is seeking an Associate Brand Director to lead their brand strategy, manage a global roster of agencies, and influence senior stakeholders. This role involves building brand equity, ensuring every brand touchpoint reflects the organization’s purpose. Candidates should have strong experience in senior brand roles, be data-driven, and possess excellent leadership and communication skills. Offering a competitive salary and comprehensive benefits, this position supports hybrid working from Manchester or London.

Benefits

Free access to courses

Generous annual leave (30 days)

Retail discounts

Private healthcare and dental plans

Group Personal Pension Plan

Qualifications

• Proven experience in a senior brand role, ideally within a similarly complex, regulated sector.
• Track record of delivering brand campaigns that drive awareness, engagement, and results.
• Hands-on experience with brand architecture and positioning.

Responsibilities

• Shape how global education brands are expressed and experienced.
• Manage global brand agencies and an in-house multidisciplinary team.
• Translate brand strategy into actionable plans that drive growth.

Skills

Senior brand role experience

Brand campaign management

Creative judgement

Leadership

Stakeholder management

Project management

Digital brand expression

Job description

# Associate Brand Director## Job IntroductionAn great opportunity has arisen for a passionate and self motivated **Associate Director of Brand** .In this role you are a key strategic leader responsible for shaping how our global network of education brands are expressed, experienced, and remembered. You’ll manage a roster of global brand agencies alongside a talented in-house multidisciplinary team across Content Strategy, Creative Services, and Brand Experience, ensuring every output and touchpoint reflects our brand’s purpose, personality and promise.It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:* Brilliantly, you can study any of BPP’s courses for free – be it a professional qualification or full degree.* We also provide a generous annual leave entitlement of 30 days, and there’s a rewards package that includes retail discounts and much more.Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family**What you’ll be doing**You'll bring together insight, creativity, and execution to build brand equity, drive consistency, and create meaningful connections with our wide range of audiences. This role is both visionary and operational; guiding long-term brand strategy while enabling teams to deliver high-impact work every day.**What we’re looking for**To be successful in this role you will need to have a proven track record in the following areas:* Proven experience in a senior brand role, ideally within a similarly complex, regulated sector.* **Proven track record of delivering brand campaigns** that drive awareness, engagement, and commercial results across multiple channels and markets.* **Hands-on experience with brand architecture and positioning**, including managing brand portfolios and supporting rebrands or strategic refreshes.* **Strong creative judgement** and experience briefing and guiding creative teams to deliver high-quality, brand-aligned work.* **Data and insights led**with proficiency in using insight to inform brand strategy, measure performance, and optimise impact.* **Leadership prowess.**You know how to build, inspire, and get the best out of high-performing teams and external agencies* The ability to **rally cross-functional teams** and get everyone pulling in the same direction.* **Excellent communication and stakeholder management skills**, with the ability to influence and align senior leaders.* **Experience managing external agencies and internal teams**, ensuring consistency, quality, and strategic alignment.* **Solid understanding of digital brand expression**, including social media, web, and integrated campaign environments.* **Strong project management capabilities**, with the ability to lead multiple initiatives and keep teams focused and aligned.* S**trategic Brand Leadership** – Ability to translate brand strategy into clear, actionable plans that drive growth and differentiation.*BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!**BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices*BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.The following content displays a map of the job's location.| OpenStreetMap contributors### Associate Brand Director* **Salary** Competitive* **Frequency** Annual* **Job Reference** bppuniversity/TP/26195/1139* **Contract Type** Permanent* **Closing Date** 11 January, 2026* **Job Category** Marketing* **Business Unit** Marketing* **Location** Remote/ UK & Ireland or Hybrid working (Manchester/London/ Dublin) , United Kingdom* **Posted on** 08 December, 2025