Assistant Store Leader - Bicester Village

Dyson GmbH; Bicester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology firm is seeking an Assistant Store Leader for their Bicester Village location. This role involves supporting the Store Leader in delivering exceptional customer experiences and high service standards. The ideal candidate should have experience in retail leadership, a passion for technology, and the ability to coach a high-performing team. Benefits include competitive salary, 27 days annual leave, private medical care, and exclusive employee discounts.

Benefits

27 days annual leave

Discretionary Commission

Private medical care

Life assurance

Cycle to Work scheme

Exclusive employee product discounts

Qualifications

• Experience in premium retail environments.
• Passionate about technology and customer experiences.
• Adept in coaching retail teams.

Responsibilities

• Support the Store Leader in motivating and developing the team.
• Champion high customer service standards.
• Oversee daily store operations and manage inventory.

Skills

Retail leadership support

Customer engagement

Team training and development

Operational excellence

Sales coaching

Job description

Assistant Store Leader - Bicester Village

Summary

Salary : Competitive Job Family : Retail Sales Location : United Kingdom - Bicester Village Outlet Demo Store

Assistant Store Leader – Dyson, Bicester Village

About Us

Dyson is built on innovation, and our retail stores bring that innovation directly to life. In Bicester Village, one of Europe’s most iconic luxury shopping destinations, our team represents Dyson to a diverse and international audience.

As Assistant Store Leader, you’ll play a pivotal role in supporting the Store Leader to deliver a worldclass customer experience. You’ll help ensure the store runs smoothly, the team is energised and well‑supported, and that Dyson stands out within the premium Bicester Village environment.

About the Role

The Assistant Store Leader is a key member of the store leadership team. In the fast‑paced, tourism‑driven retail landscape of Bicester Village, you’ll help guide the team to deliver outstanding service while maintaining operational excellence.

Your role blends leadership, coaching, and hands‑on retail skills—ensuring the team brings Dyson technology to life in a way that meets the expectations of visitors from around the world.

Key Responsibilities

Support the Store Leader in motivating, developing, and inspiring the store team to deliver exceptional customer experiences.

Lead by example on the shop floor, demonstrating premium service standards and coaching others to do the same.

Assist with onboarding, ongoing training, and performance conversations to support team capability and confidence.

Champion Dyson’s high customer service standards, ensuring every visitor receives a premium, personalised experience aligned with Bicester Village expectations.

Step in to resolve customer queries and escalations with professionalism and confidence.

Recognise opportunities to elevate service for international visitors, VIP guests, and customers with limited time.

Support the Store Leader in overseeing daily store operations, including rotas, compliance, store standards, and reporting.

Maintain exceptional visual presentation, upholding the high aesthetic standards expected within Bicester Village.

Assist in managing inventory levels accurately, anticipating fluctuations driven by tourism and high traffic periods.

Help drive the store’s commercial success through strong product demonstrations and coaching the team on sales techniques.

Understand and interpret store KPIs, using data insights to support team performance and identify opportunities.

Support the execution of promotional activities and villagewide retail initiatives.

Build effective working relationships with the Dyson Retail Team, Visual Merchandising, and Bicester Village partners.

Represent Dyson professionally within the wider Village retail community.

About You

You’ll thrive as an Assistant Store Leader at Bicester Village if you are:

Experienced in supporting leadership within retail, ideally in premium, high‑traffic, or destination environments.

Passionate about technology and excited to share Dyson innovations with customers and team members.

Engaging, approachable, and confident coaching others on the shop floor.

Organised and detail‑focused, with a strong understanding of retail operations and store standards.

Comfortable adapting in a fast‑moving retail environment with diverse, international customers.

Motivated by creating best‑in‑class customer experiences and supporting a high‑performing team.

If you’re eager to develop your leadership skills while contributing to a dynamic and exciting flagship environment, this role could be perfect for you.

27 days annual leave

Discretionary Commission based Structure

Private medical care

Life assurance

Cycle to Work scheme

Tastecarddiscount

Exclusive Dyson employee product discounts

Optical plan

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.