Assistant Brand Manager

Little Moons; City of London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A dynamic dessert company in the UK is seeking an Assistant Brand Manager to bring its brand strategy to life through innovative marketing initiatives. You will coordinate influencer programs, support brand activations, and engage with the community across social media platforms. The ideal candidate has a background in marketing and excels in creating authentic consumer connections. This role promotes a hybrid working model and offers competitive benefits including enhanced parental leave.

Benefits

Enhanced New Baby Leave

Mental health support

Discretionary annual bonus

Up to 4 weeks paid sick leave

25 days holiday plus public holidays

Personal CPD budgets

Team volunteer days

Qualifications

• Prior experience in marketing, social or influencer roles.
• Demonstrable experience building and engaging online communities.
• Passion for creating meaningful consumer connections with strong communication skills.

Responsibilities

• Coordinate influencer programmes and content delivery across markets.
• Plan, create, and schedule content to drive community engagement.
• Support consumer-facing activations and product launches.
• Deliver customer care ensuring inquiries reflect brand values.
• Support sustainability objectives in activations and gifting.

Skills

Marketing

Social Media Management

Community Engagement

Content Creation

Influencer Coordination

Trend Analysis

Communication Skills

Project Management

Tools

CapCut

Canva

Social Media Platforms

Job description

A competitive salary is available plus great company benefits

Location

Flexible hybrid working, Little Base (Farringdon) and home

Little Moons are frozen and chilled mochi, a fusion of Eastern and Western cuisine – soft and chewy rice flour dough wrapped around balls of ice cream, cheesecake, or chocolate ganache to create a distinctive, bite-sized, and delicious dessert that’s bursting with flavour.

Their rollout across Europe has been pioneered by sister and brother duo Vivien and Howard Wong, who founded Little Moons in 2010. The product’s roots are in high‑end restaurants, but over the last five years retail packs have swept the ice cream category in grocery and food service.

Little Moons has rapidly established mochi, and snacking ice cream, across Europe. In 2024 we generated more than £60m revenue, and in 2025 we continue to drive towards double digit growth. We are also now a Certified B Corporation, which reflects our strong commitment to balancing profit and purpose. This certification means we are part of a global community of businesses that meet high standards of social and environmental impact, reinforcing our dedication to making a meaningful difference.

We are very proud of the culture that we have built at Little Moons. Not to stroke our own egos, but we are a great bunch of people—smart, passionate, interesting, and funny—who work hard to support and live our values, all the while keeping our mission in our forethoughts.

The Role:

This role is all about bringing Little Moons’ brand strategy to life in ways that feel fresh, fun, and consumer‑first. As Assistant Brand Manager, you’ll help us grow by turning big ideas into meaningful experiences – whether that’s through social storytelling, influencer partnerships, or brand activations that make people smile.

You’ll play a key part in shaping how our community connects with us, ensuring every interaction feels authentic and on‑brand. From supporting customer care to spotting cultural trends, you’ll be at the heart of creating moments that matter.

Key Responsibilities:

General

• Coordinate influencer programmes and content delivery across global markets, managing seeding, gifting and performance tracking.
• Partner with the Social Media Manager to plan, create and schedule content, driving community engagement across channels.
• Support brand activations, packaging updates and product launches, ensuring consistent execution across markets.
• Support the customer care agency to deliver timely responses that reflect Little Moons’ tone of voice and values.

Influencer & Partnerships

• Coordinate global influencer programmes in partnership with the influencer agency and Social Media Manager to support outreach, selection, and content tracking.
• Maintain influencer briefs, gifting trackers and content calendars across key markets in Europe, Australia and the US.
• Oversee influencer content approval, usage rights and asset filing, maintaining consistent visual and messaging standards.
• Actively identify and support new collaboration opportunities, from spotting rising creators/brands to helping bring cross‑brand partnerships to life.
• Collate and report influencer performance insights, using learnings to inform future campaign optimisation.

Social Media Execution (in partnership with the Social Media Manager)

• Support daily management of Little Moons’ global social channels, including planning, scheduling, posting and community engagement across TikTok, Instagram and LinkedIn.
• Contribute to social content creation, from briefing internal teams to coordinating creative shoots.
• Proactively identify cultural trends, creators and social moments that align with the brand’s tone of voice and values.
• Track and report on engagement performance, supporting delivery of the global social engagement objectives.

Brand Marketing

• Provide hands‑on support for coordinating packaging changes, product updates and artwork sign‑offs.
• Assist the wider Brand Marketing team with product launches, helping maintain consistency across markets.
• Support delivery of consumer‑facing activations, events and sampling programmes including coordinating the operational logistics.

Customer Experience

• Partner with our customer care agency to ensure all enquiries are resolved quickly, accurately and on‑brand.
• Work with Marketing, Technical and Sales to resolve complex queries and deliver positive consumer outcomes.
• Share key insights from customer feedback with the Brand team and leadership to inform campaigns and communications.
• Champion the consumer voice, ensuring every interaction reflects Little Moons’ care and quality.

Sustainability

• Deliver your Brighter Future sustainability objectives, embedding sustainable practices into activations and influencer gifting wherever possible.
• Contribute to the Brighter Future Sustainability Strategy and company’s linked OKRs. Support your function and any direct report(s) to contribute too.
• Prior experience in marketing, social or influencer roles.
• Demonstrable experience building and engaging online communities.
• TikTok enthusiast who loves experimenting with trends and creating engaging, on‑brand content.
• Confident creating content across product, video and static formats using tools like CapCut, Canva or native social editors.
• Passion for creating meaningful consumer connections, with strong written and verbal communication skills.
• Self‑starting energy with a roll‑up‑your‑sleeves attitude, thrives on getting things done and making things happen.

Some of the benefits of working here include:

Little Moons is a fast‑growing and dynamic business, the nature of which means roles and responsibilities can change and grow quickly and at scale. We never stand still for long, and for the right person this represents an opportunity to grow and evolve your role and responsibilities with us and to develop your career at pace.

We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boot:

• Enhanced New Baby Leave available.
• We understand that mental health matters. We partner with Health Assured to provide remote emotional support to team members.
• Discretionary annual bonus based on personal & company performance.
• Up to 4 weeks of paid sick leave
• Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest
• Your holidays – We believe in finding your work‑life alignment and encourage all staff to use their 25 days, plus public holidays
• Additional days off with long service
• Personal CPD budgets & team volunteer days

To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being.

Our approach to diversity is simple —it’s about embracing everyone, and everyone is welcome at Little Moons. We are committed to welcoming everyone, regardless of gender identity, orientation or expression. We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, bring diversity of thought, and connects us closer to our customers and the communities we serve.

All applicants must have the right to work in the United Kingdom.
To Apply please visit: Assistant Brand Manager – Little Moons – Applied