Area Sales Manager UK

Grohe AG; North East; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global provider of water solutions is seeking an experienced Area Sales Manager for the North East. You will drive sales growth and build relationships with trade and retail partners. Ideal candidates will have 3–5 years of field sales experience and a strong commercial acumen. Autonomy and teamwork are key components of this role, along with flexibility in working hours.

Benefits

Hotel allowance for travel

Flexible working arrangements

Collaborative team environment

Opportunities for growth

Qualifications

• 3–5 years of field sales experience within relevant sectors.
• Proven success in managing key accounts.
• Understanding of profit margins and pricing structures.

Responsibilities

• Manage and grow retail and trade accounts.
• Conduct an average of four customer visits per day.
• Promote the full GROHE portfolio.

Skills

Field sales experience

Customer relationship management

Commercial acumen

Communication skills

Stakeholder engagement

Tools

Salesforce

Job description

GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange.

About the Role

Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the North East, you’ll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors.

You’ll be part of a supportive, collaborative team with autonomy to plan your own schedule. This role is ideal for a commercially driven sales professional who enjoys building relationships, identifying opportunities, and delivering outstanding results.

Key Responsibilities

• Manage and grow retail and trade accounts, focusing on independent merchant showrooms.
• Conduct an average of four customer visits per day with branch managers, business owners, and sales teams.
• Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials.
• Discuss profit margins, pricing, and growth opportunities with customers.
• Identify and secure new business opportunities, managing the full sales process from prospecting to closing.
• Maintain accurate records using Salesforce or similar CRM systems.
• Collaborate with colleagues to share best practices and drive continuous improvement.

What You’ll Bring

• 3–5 years of field sales experience within the KBB, lighting, electrical, trades, or building materials sectors.
• Proven success managing key accounts and building strong customer relationships.
• Strong commercial acumen — understanding profit margins, pricing structures, and business performance.
• Organised, autonomous, and adaptable with excellent communication skills.
• Comfortable engaging with a wide range of stakeholders — from counter staff to retail directors.
• Experience with Salesforce (or similar CRM); Phocast experience is a plus.

What’s in It for You

• Hotel allowance for travel
• Flexible, field‑based working (four days in the field, one admin day)
• Collaborative, supportive team environment
• Opportunity to represent a globally recognised premium brand
• Genuine autonomy and room to grow within LIXIL’s global organisation

About LIXIL and GROHE

At LIXIL, we’re committed to making better homes a reality for everyone, everywhere. Through pioneering water and housing technologies, our brands – including GROHE, INAX, American Standard, and TOSTEM – touch the lives of over a billion people every day.

Interested?

If you’re a self‑motivated sales professional who thrives on autonomy, relationship‑building, and delivering results, we’d love to hear from you.

Apply now to join GROHE and shape the future of water innovation across the North East.

LIXIL is an equal opportunity employer, with an inclusive culture that embraces diversity. We will consider all qualified applications for employment without regard to race, ethnicity, nationality or national origin, color, religion or beliefs, sex, sexual orientation, gender identity or expression, veteran status, or disability status.

For German job opportunities, please visit the Grohe Germany page.