Area Sales Manager - Register Your Interest

Philip Morris International; Leeds; On-site; GBP 40,000 - 55,000; Full time

Job summary

A global FMCG company in Leeds is seeking an Area Activation Manager to lead a team of Territory Activation Executives. The role focuses on driving distribution growth, shelf space expansion, and sales volume across independent retail accounts. Successful candidates will have proven sales experience and strong leadership skills. Competitive salary and benefits package offered.

Benefits

Competitive salary

Company car

Flexible benefits pot

Medical cover

Qualifications

• Proven experience in sales or territory management.
• Strong leadership skills with experience in coaching teams.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Lead a team to grow distribution and sales volume.
• Coach and develop Territory Activation Executives.
• Strategically manage territory and build retailer relationships.

Skills

Sales experience

Team leadership

Data interpretation

Problem-solving

Stakeholder management

Tools

CRM systems

Sales analytics tools (e.g., Power BI)

Microsoft Office

Job description

Join us as an Area Activation Manager (AAM). In this role you will lead and inspire a team of Territory Activation Executives (TAEs) in a dynamic FMCG environment, driving distribution growth, shelf space expansion, and increased sales volume for our brands.

What You’ll Be Doing

• Lead a team of TAEs to grow distribution, shelf space, and sales volume of our brands within independent retail accounts.
• Drive team engagement and foster a high-performance culture built on motivation, accountability, and collaboration.
• Coach, develop, and inspire TAEs through field-based support, regular performance reviews, and tailored development plans.
• Monitor performance using data insights, conduct structured audits, and implement learning interventions to ensure continuous improvement.
• Communicate clearly and consistently with regional leadership and head office, sharing updates and insights.
• Strategically manage your territory, build relationships with key retailers, and shape future business strategies.
• Design and execute area growth strategies, develop partnerships, and ensure customer‑centricity across our product offerings.

What You’ll Bring

• Proven experience in sales, field activation, or territory management and team leadership (FMCG industry preferred).
• Strong leadership skills with a track record of coaching and developing teams.
• Analytical mindset with proficiency in data interpretation and strategic planning.
• Excellent communication, stakeholder management, and problem‑solving abilities.
• Familiarity with CRM systems, sales analytics tools (e.g., Power BI), and Microsoft Office.

What We Offer

We are a global organisation that supports colleagues around the world. We provide competitive salary, company car, fuel card, mobile, laptop, medical cover, life assurance, paid parental leave, and a flexible benefits pot that allows you to tailor your benefits to suit you.

Our Commitment to Inclusion

At PMI, we prioritize the well‑being and sense of belonging of our workforce. We actively promote diversity and inclusion through employee resource groups (ERGs) covering age, disability, LGBTQ+, race and ethnicity, and parenthood. We are the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We evaluate candidates based on merit and business requirements, without regard to sex, gender, ethnicity, age, sexual orientation, religious or belief, marital status, pregnancy, or disability. If you need any reasonable accommodations during the recruitment process, please inform us.