Area Sales Manager - Register Your Interest

Philip Morris International; Bristol; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading global organisation is seeking an Area Activation Manager to lead a team of Territory Activation Executives in Bristol. The successful candidate will have proven experience in sales and team leadership, ideally within the FMCG industry. Key responsibilities include driving sales growth, fostering high performance, and managing territory strategies. The role offers a competitive salary starting at £51K, plus benefits and flexible working options.

Benefits

Company car

Fuel card

Mobile

Laptop

Health benefits

Qualifications

• Proven experience in sales, field activation, or territory management.
• Strong leadership skills with a track record of coaching teams.
• Excellent communication and problem-solving abilities.

Responsibilities

• Lead a team of TAEs to grow sales volume of brands.
• Drive team engagement and develop high-performance culture.
• Monitor performance and implement learning interventions.

Skills

Sales management

Team leadership

Data interpretation

Communication skills

Problem-solving

Stakeholder management

Tools

Power BI

Microsoft Office

Job description

Area Activation Manager

From 51K (depending on experience) + company car, fuel card, mobile, laptop, benefits.

Apply now to join our talent pool. Submit your details today and our recruitment team will review your profile. If you’re a match, we’ll contact you to move forward with your application.

Important: You must have the right to work in the UK and a valid driving licence for this role.

Are you an experienced Sales Manager with a passion for developing high‑performing teams and driving commercial success? We’re looking for an Area Activation Manager (AAM) to lead and inspire a team of Territory Activation Executives (TAEs), ensuring they are empowered, aligned, and equipped to deliver exceptional results in a dynamic FMCG environment. The position is field‑based for four days a week, with one day allocated for remote work from home.

What You’ll Be Doing

• Lead a team of TAEs to grow distribution, shelf space, and sales volume of our brands within independent retail accounts.
• Drive team engagement and foster a high‑performance culture built on motivation, accountability, and collaboration.
• Coach, develop and inspire a team of TAEs through field‑based support, regular performance reviews, and tailored development plans.
• Monitor performance using data insights, conduct structured audits, and implement learning interventions to ensure continuous improvement.
• Communicate clearly and consistently with regional leadership and head office, sharing updates and insights.
• Strategically manage your territory, build relationships with key retailers, and shape future business strategies.
• Design and execute area growth strategies, develop partnerships, and ensure customer‑centricity across our product offerings.

What You’ll Bring

• Proven experience in sales, field activation, or territory management and team leadership (FMCG industry preferred).
• Strong leadership skills with a track record of coaching and developing teams.
• Analytical mindset with proficiency in data interpretation and strategic planning.
• Excellent communication, stakeholder management, and problem‑solving abilities.
• Familiarity with CRM systems, sales analytics tools (e.g., Power BI), and Microsoft Office.

What We Offer

We are a global organisation that supports our colleagues around the world. PMI offers outstanding performers the opportunity to develop themselves and grow their careers within the business, both locally and worldwide.

Working with us offers a demanding, fast‑paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance, to our comprehensive flexible benefits pot, we have you covered.

Our Commitment to Inclusion

At PMI, we prioritise the well‑being and sense of belonging of our workforce. We actively promote diversity and inclusion through employee resource groups (ERGs) across age, disability, LGBTQ+, race and ethnicity, and parenthood. We are proud to be the first global company to attain the Equal Salary Certification, underscoring our commitment to equality.

We take wellbeing seriously, with trained mental health First Aiders, the LifeWorks app, and an Employee Assistance Programme. We evaluate candidates on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. If you have the skills and experience needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.