Analytics and Insights Manager - Intelligence team

Zeno Group; City of London; On-site; GBP 51,000 - 65,000; Full time

Job summary

A global communications agency in London seeks a Strategic Intelligence professional to enhance data analysis capabilities. The role involves working with existing and new clients, leveraging analytics tools, and overseeing implementation to drive business results. Ideal candidates have a background in advertising or PR, with strong skills in stakeholder management and experience with various data tools. The salary range is £51,000 - £65,000 based on relevant experience.

Benefits

Learning and development opportunities

Global day of service

Office happy hours

Qualifications

• Experience with primary and secondary data analysis.
• Familiarity with the creative communications industry.

Responsibilities

• Deliver counsel and oversee implementation of analytics services.
• Assess products and services in collaboration with the Global Intelligence team.
• Monitor market developments in analytics tools.

Skills

Experience in advertising or PR

Expertise with analytics tools

Effective stakeholder management

Tools

Brandwatch

Cision

Meltwater

Morning Consult

NewsWhip

Talkwalker

Job description

We are looking to turbocharge our capabilities within Strategic Intelligence. As an integral part of our Intelligence Team, the role is split roughly 50/50 between existing clients and new business. With a background in both primary (proprietary research and analytics) and secondary data (gathered from desktop, ChatGPT, research or personal observations), you will work closely with all functions within the business and deliver counsel and oversee implementation to ensure we are pushing boundaries. Throughout this process, the ability to effectively prioritise and manage expectations from various stakeholders will be invaluable. Linking up with our Global Intelligence team, you will be a key player in assessing products and services to better root them within Zeno London, while also having oversight of all current Data & Analytics work to ensure we are delivering a best in class service. **Ideally, you already work in an advertising, media, PR or similar agency environment and are familiar with how the creative comms industry works.**You will be the gatekeeper of various data tools – including Brandwatch, Cision, Meltwater, Morning Consult, Muck Rack, NewsWhip, Profound GEO, Signal AI, Spike and Talkwalker – helping us to ensure we maximise their abilities within the measurement and analytics required for existing clients as well as new business development. **You will also be expected to keep an eye on market developments in analytic tools and will be responsible for determining where we put our tech stack budget.**The salary range (51,000 - 65,000) covers both our Account Director and Senior Account Director bands, which is why it is broad. Individual salaries will be determined based on relevant experience.Click here to see more about our Benefits:We are a rapidly-growing agency that provides opportunities to learn, develop skills and collaborate with colleagues at all levels across our global network.Ask us about Zeno’s Day of Play, Zeno Gives Back (our global day of service), Fearless University, office happy hours and more. We are always looking for diverse talent who can bring great energy to our teams and our business.