puestos de Excel en México
CRM Sportsbook Manager
Descripción de la vacante
A leading sports betting company in Mexico is seeking a Sportsbook CRM Manager to lead promotions and communication strategies that enhance player experiences. The ideal candidate should have over 2 years of experience in the iGaming industry and a strong understanding of Mexican sports culture. Responsibilities include executing CRM promotions tied to major sporting events and monitoring campaign profitability. This role requires excellent analytical skills and exceptional communication with stakeholders.
Formación
- At least 2+ years as a Sportsbook CRM Manager in the iGaming industry.
- Deep understanding of Mexican sports culture.
- Proven experience in managing complex sports lifecycle campaigns.
Responsabilidades
- Plan and execute CRM promotions around global sporting events.
- Test and optimize sports-specific offers.
- Identify gaps in the player journey and re-activate sports bettors.
- Monitor bonus spending to ensure profitability.
- Coordinate with teams for on-site promotions.
Conocimientos
Herramientas
We are seeking a data-driven Sportsbook CRM Manager who lives and breathes sports betting. You will lead our promotions and communication strategy, turning sporting events into engaging player experiences.
Plan, segment, and execute promotions plan and a multi-channel communication strategy specifically tailored to sports bettors. You will oversee the entire customer lifecycle, building campaigns that drive loyalty and minimize churn
- Strategic Execution: Plan and execute CRM promotions and campaigns centered around the global sporting calendar (e.g., Liga MX, World Cup qualifiers, NFL, etc.).
- Optimization: Test and optimize sports-specific offers (Free Bets, Profit Boosts, Early Payouts).
- Lifecycle Management: Identify gaps in the player journey, specifically focusing on "re-activating" sports bettors after a big event ends.
- Financial Oversight: Monitor bonus spend and reinvestment rates to ensure campaigns remain profitable and within budget.
- Promotion Implementation: Coordinate with the trading and product teams to implement on-site promotions and bespoke betting markets.
- Strict Requirement: At least 2+ years of experience specifically as a Sportsbook CRM Manager within the iGaming industry.
- Market Knowledge: A deep understanding of Mexican sports culture and player preferences is a significant advantage.
- Lifecycle Expertise: Proven track record of managing complex sports lifecycle campaigns and utilizing automated campaign management tools.
- Analytical Rigor: Strong experience with Excel-based reporting; you must be comfortable turning raw data into actionable sports-betting insights.
- Communication: Excellent interpersonal skills with the ability to influence stakeholders across Management and Trading departments.
- Tooling: Previous experience with Optimove is a plus.
* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.