Store Manager - GO Outdoors

GO Outdoors LTD; United Kingdom; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prominent outdoor retail company in the United Kingdom is seeking a Store Manager to oversee operations and drive sales performance. The ideal candidate will have a strong retail management background, excellent leadership skills, and a passion for outdoor activities. Responsibilities include managing daily store operations, leading and developing a high-performing team, and ensuring top-notch customer service. This role offers competitive benefits including bonuses and discounts.

Benefits

Quarterly discretionary bonus schemes

Company discount on products

Health cash plans

Discounted gym memberships

Life Assurance

Qualifications

• Previous management experience in a fast-paced retail or customer-facing environment.
• Strong leadership skills and experience coaching and developing a team.
• Proven track record of managing and exceeding sales targets and KPIs.

Responsibilities

• Effectively run all store operations to meet or exceed sales and KPI targets.
• Recruit, train, and develop your team to build a positive, high-performing culture.
• Deliver high levels of customer service to achieve a positive Net Promoter Score.

Skills

Management in retail

Strong leadership

Excellent communication

Sales targets achievement

Visual merchandising

Job description

Overview

Store Manager - GO Outdoors role at GO Outdoors LTD.

At GO Outdoors our purpose is strong and clear; to inspire and equip everyone for life outdoors. We are committed to our values: One Team, Responsibility, Passion and Integrity, and we aim to be the nation’s favourite outdoor retailer.

Responsibilities

• Effectively run all store operations to meet or exceed sales and KPI targets; set clear sales goals, track performance, and evolve processes to drive store growth.
• Create and maintain colleague schedules to ensure proper coverage and productivity.
• Recruit, train, and develop your team to build a positive, high-performing culture and improve store performance.
• Analyse sales data and financial reports to make informed decisions and identify opportunities operationally and commercially.
• Develop and implement strategies to meet and exceed sales targets.
• Attract and engage customers using visual merchandising techniques; ensure merchandise displays align with brand guidelines.
• Deliver high levels of customer service to achieve a positive Net Promoter Score (NPS).
• Address customer inquiries, feedback, and complaints professionally and promptly.
• Drive existing customer loyalty programs and promotions to enhance engagement.
• Maintain compliance with company policies, procedures, and regulatory requirements.
• Monitor and control store expenses to stay within budget.
• Ensure the store complies with health and safety regulations.

Role Objectives and KPIs

• Contribute to achieving or exceeding the store’s monthly sales target.
• Drive KPIs including units, conversion, ATV, and UPT.
• Achieve upselling and cross-selling targets.
• Maintain a high Net Promoter Score.
• Ensure stock accuracy during store audits.
• Ensure all new colleagues complete mandatory training.
• Maintain employee engagement and satisfaction scores in line with company benchmarks.
• Keep operational costs within the allocated budget.

Skills And Experience

• Previous management experience in a fast-paced retail or customer-facing environment.
• Passionate about retail with a good understanding of current trends and competitors.
• Strong leadership skills and experience coaching and developing a team.
• Strong communication skills.
• Proven track record of managing and exceeding sales targets and KPIs.
• Experience analyzing reports and making commercial decisions.
• Keen eye for detail and commerciality; experience in visual merchandising is advantageous.
• Demonstrate alignment with company values to internal and external stakeholders.

Benefits

• Quarterly discretionary bonus schemes
• Company discount on a wide range of products
• Exclusive deals and discounts via benefits platform
• Access to digital health and well-being services
• Health cash plans
• Internal development courses and opportunities for apprenticeships and qualifications
• Company Sick Pay and Health Care Cover
• Discounted gym memberships
• Life Assurance
• Access to colleague networks and volunteering opportunities
• Opportunities to contribute to corporate social responsibility initiatives
• Incremental holiday allowance