Sponsorship & Event Sales Executive

Somerset Activity and Sports Partnership; Leicester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A sports organization in the United Kingdom is seeking a Sponsorship & Event Sales Executive. This role focuses on generating new sponsorships and driving event sales. The ideal candidate will excel in building relationships and negotiating deals while contributing to successful sponsor activations. Responsibilities include identifying sponsors, developing proposals, and meeting sales targets. Strong communication and negotiation skills are essential for this proactive position.

Qualifications

• Experience in generating sponsorship opportunities.
• Ability to manage partner relationships professionally.
• Track record of driving event sales.

Responsibilities

• Identify and approach potential sponsors across various sectors.
• Negotiate and close sponsorship deals in line with Club objectives.
• Develop and implement a sales strategy to drive non-matchday sales.

Skills

Strong communication skills

Negotiation skills

Proactive mindset

Results-driven

Job description

The Sponsorship & Event Sales Executive will be responsible for generating new sponsorship opportunities, managing existing partner relationships, driving event sales, proactively selling event and hospitality space on non-matchdays and delivering value to sponsors through innovative activation strategies. This role requires a proactive, results‑driven individual with strong communication and negotiation skills.

Responsibilities

• Identify and approach potential sponsors across various sectors.
• Develop tailored sponsorship proposals and presentations.
• Negotiate and close sponsorship deals in line with Club objectives.
• Maintain strong relationships with existing sponsors, ensuring contractual obligations are met.
• Collaborate with marketing and events teams to deliver sponsor activations.
• Monitor and report on sponsorship performance.
• Identify and approach potential businesses to sell hospitality and room hire.
• Develop and implement a sales strategy to drive non‑matchday sales through conferencing and events.
• Meet and exceed sales targets as set by the Head of Commercial.
• Attend networking events and represent the Club professionally.
• Accurately report on all sponsorship sales in line with your set KPI'S.
• Attend events at the ground to ensure smooth running of delivery.
• Maintain accurate records of sponsorship activity and pipeline.