Segment Value Prop Lead - B2B Marketing Strategy

Elsevier; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading information and analytics company in the UK seeks a B2B Marketing Strategist to develop customer value propositions and enhance engagement in the academic sector. The ideal candidate has 7–10+ years of experience in marketing, strong collaboration skills, and the ability to create impactful messaging frameworks. This position offers various benefits, including generous leave options and well-being programs.

Benefits

Generous holiday allowance

Health screening and private medical benefits

Wellbeing programs

Employee Assistance Programme

Qualifications

• 7–10+ years of experience in B2B marketing and strategic communications.
• Proficient writing and editing skills.
• Ability to balance audience insights with brand strategy.

Responsibilities

• Define customer value propositions for key academic segments.
• Collaborate with teams for campaign effectiveness and customer engagement.
• Develop messaging frameworks aligned with branding goals.

Skills

B2B marketing

Strategic communications

Brand management

Customer insights

Collaborative skills

Job description

A leading information and analytics company in the UK seeks a B2B Marketing Strategist to develop customer value propositions and enhance engagement in the academic sector. The ideal candidate has 7–10+ years of experience in marketing, strong collaboration skills, and the ability to create impactful messaging frameworks. This position offers various benefits, including generous leave options and well-being programs.