Personal Branding: The Art & Science

London Training for Excellence; City of London; On-site; Full time

Job summary

A leading training provider in the City of London offers a comprehensive course on personal branding. Participants will learn a structured approach to defining their expertise, creating a personal mission statement, and applying effective self-marketing strategies. This course is essential for anyone seeking to enhance their personal image and brand identity in a competitive marketplace.

Benefits

CPD accredited certification

Around the clock support

Customized training courses

Qualifications

• Understand the foundational principles of personal branding and apply a structured approach.
• Clearly define professional expertise and articulate a personal mission statement.
• Identify and evaluate various personal branding strategies.

Responsibilities

• Develop strategies to enhance memorability and design a unique personal brand identity.
• Apply effective self-marketing strategies across key areas.

Job description

In this course, participants will learn how to design their personal brands. They will define their goals, mission statement and branding strategies so they can craft their personal image. The course also explores self-marketing strategies and how to deliver the designed brand to maximise exposure.

"A brand is what people say about you when you are not in the room"

Jeff Bezos, CEO of Amazon

What is an image? Why some people seem to have a persona and a grand reputation that makes you be in owe of them? How does image relate to a person’s success?

Today, with the breathtaking advances in information technology, we are more connected than ever before. There is also a lot more competition, and people all over the planet are competing with one another to provide products and services. In such a competitive work, what comes to defines a person’s output is their brand. Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in any market.

Many come to think of personal branding as something for the self-employed or those working in the creative industry such as actors, singers or musicians. In reality, personal branding is essential for everyone. If you are working for someone else, you still need to provide your services and consultation to your co-workers. To get better results and succeed, you need to be able to popularise your ideas and become well-known. Personal branding can help you build your image and spread your ideas.

Personal branding follows the same principles of branding and marketing though it is applied to an individual. This course provides a structured approach to help you define, plan and execute a branding strategy. The course contains numerous guidelines as suggested by branding gurus as well as plenty of examples. The course also contains many exercises to allow delegates practice going through the structured approach.

The included a case study which is analysed throughout the course as various topics are covered. The example helps delegates see how a particular branding strategy at each stage can be applied so they can use the example before moving on to do an exercise on a given technique.

Objective:

By the end of this course, participants will be able to:

• Understand the foundational principles of personal branding and apply a structured 5-step approach to its development.
• Clearly define their professional expertise and articulate a concise and effective personal mission statement.
• Identify and evaluate various personal branding strategies, drawing insights from marketing principles and the attention economy.
• Develop strategies to enhance their memorability and design a unique personal brand identity and compelling personal pitch.
• Apply effective self-marketing strategies across key areas to promote their personal brand.
• What guidelines should you follow when developing your brand?
• What is the 5-Step approach to personal branding?

Day 2: Define Expertise

• How should you approach personal branding?
• What is your expertise?

Define Mission Statement

• What is a mission statement?
• What are some examples of poor mission statements?
• What are the three areas to consider when creating an effective and useful mission statement?
• What are effective branding strategies?
• What can you learn from the world of marketing?
• How can you think like a marketer?
• What strategies should you consider to promote your personal brand if you are working for someone else as opposed to being self-employed?
• What is attention economy and how does it relate to personal branding strategies?

Day 4: Design Your Brand

• What strategies can help you become more memorable?
• What should you consider for brand identity and uniqueness?
• What can you learn from politicians and celebrities?
• What can the advertisement industry teach you about designing your personal brand?
• What should you consider when designing your personal pitch?

Day 5: Delivering Self-Marketing

• What are the three important areas to consider when marketing yourself?
• What strategies can help you in self-marketing?

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Questions? Speak to ourfriendly training advisor

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking

Support

We offer around the clock support

Tailored

We customise our courses to suit your personal learning needs

Quality

Our courses are delivered by highly experienced industry experts

Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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