Paid Social Lead Strategy · London ·

Wearecoolr; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A dynamic social media agency based in Greater London is looking for a Paid Social Lead to drive client strategies and manage social campaigns across platforms like Meta and TikTok. This role requires experience in a client-facing environment and strong communication skills to collaborate effectively with both clients and teams. Benefits include hybrid working, generous leave, and private healthcare, fostering a supportive and inclusive culture.

Benefits

25 days annual leave

Hybrid working arrangement

Private Healthcare cover

Wellbeing Day off

Dog friendly office

Qualifications

• Experience in managing paid social campaigns across multiple platforms.
• Strong understanding of optimisation tactics in paid social.
• Up to date on new advertising formats and trends.

Responsibilities

• Lead the development and execution of paid social strategies.
• Manage and optimise paid social campaigns on major platforms.
• Track performance metrics and provide actionable insights.

Skills

Paid social campaign management

Communication skills

Platform tools proficiency

Tools

Meta Business Suite

TikTok Ads Manager

Job description

Who are Coolr?

We’re an independent social media agency and team of creatives, social experts, content publishers and change makers.

Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Compare the Market (to name drop a few) our aim is to be the biggest social agency in the world.

With 70% growth last year the agency is growing at a rapid rate but we’re only just getting started… In 2026 we have ambitious plans for our agency and to truly become the stand-out social agency in the UK, the US and beyond.

We have a strong platform for growth and have made great strides forward – now we really want to take things to the next level.

About the role

We’re looking for a Paid Social Lead to join our Strategy team at Coolr. In this role, you’ll take ownership of developing and executing paid social strategies that drive results across a variety of clients and sectors. You’ll lead campaign planning, optimisation, and performance analysis, working closely with both internal teams and clients to deliver standout social campaigns.

The job 💻

• Lead on the development and execution of paid social strategies to meet client goals and objectives across a range of sectors.
• Manage day-to-day delivery of paid social campaigns, including setup, optimisation, monitoring, and reporting across all major social platforms.
• Track performance metrics and KPIs, providing regular reports and actionable insights to internal teams and clients.
• Collaborate closely with internal strategy and insight teams, as well as platform reps, to ensure best-in-class performance.

What we are looking for 👀

• Experience planning and managing paid social campaigns, ideally in an agency or client-facing environment, across multiple clients and platforms.
• Proficient in running campaigns across a range of paid social channels, including (but not limited to) Meta, TikTok, Reddit, Snapchat and Pinterest.
• Skilled in using native platform tools such as Meta Business Suite, TikTok Ads Manager, and others.
• Strong understanding of paid social principles, optimisation tactics, and best practices.
• Consistently up to date on new formats, platform developments, and emerging approaches to paid social — and able to clearly communicate their impact to internal and external teams.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and colleagues.

A Coolr Offer

We appreciate all the hard work that our teams deliver every day so here are some of the benefits and perk you get whilst working at Coolr.

• A benchmarked salary reflective of your experience and in line with our salary bandings.
• Hybrid working. We work 3 days in the office and 2 from home.
• 25 days annual leave.
• Two weeks work from anywhere.
• Birthday Day off – an extra day to celebrate your big day.
• Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing.
• Free breakfast, snacks and drinks in the office.
• Private Healthcare cover, Cycle to work scheme, Tech scheme + more.
• Coolr weekly socials. We get together every week to connect as a team, we also have a Book Club, Social Club & more to come.
• Dog friendly office.

Coolr Culture

We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground-breaking, award-winning and impactful campaigns for them. The team culture is to push out of our comfort zones to strive for excellence whilst allowing everyone to embrace their true selves and tap into their potential.

Coolr DE&I 🌎

Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, it gives space to people to be more creative, innovative, and successful which will drive us in our mission of becoming the world’s best social media agency. Whilst we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in our industry as a whole.