Paid Search Manager - 12 month - Fixed Term Contract

Tesco Plc; Welwyn Garden City; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company in the UK is seeking a Paid Search Manager to oversee PPC campaigns and drive strategies for maximizing ROI. Applicants should have 3-5 years of PPC management experience and strong analytical skills. The role offers a combination of office and remote work alongside benefits like an annual bonus, medical insurance, and generous holiday allowance.

Benefits

Annual bonus scheme

25 days holiday plus personal day

Private medical insurance

Maternity and paternity leave

24/7 virtual GP service

Qualifications

• 3–5 years of experience in PPC management or SEM.
• Proven track record in managing PPC campaigns.
• Experience with A/B testing and conversion optimisation.

Responsibilities

• Plan and manage PPC campaigns across multiple platforms.
• Conduct keyword research and optimize bid strategies.
• Generate detailed reports on campaign effectiveness.

Skills

Google Ads

Bing Ads

Analytical skills

PPC management

Tools

Google Analytics

Data visualization tools

Job description

Paid Search Manager – 12 month – Fixed Term Contract

We are looking for a Paid Search Manager to manage and optimise our PPC advertising campaigns and provide strategic direction for our agency partner to implement. You will develop, report, and analyse PPC strategies to maximise ROI, drive traffic, and increase conversions across multiple platforms. The ideal candidate has a strong analytical mindset, deep knowledge of Google Ads, Bing Ads, and a proven track record of managing high-performance PPC campaigns. If you’re passionate about data‑driven marketing, digital strategy, and performance marketing, we would love to hear from you!

Responsibilities

• Planning, reporting, and managing PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and other platforms.
• Conducting keyword research, audience targeting, and bid strategy optimisation analysis to increase ad performance.
• Monitoring and analysing PPC campaigns and key performance metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.). Roadmap tests, scope creatives, and support build landing pages to improve conversion rates.
• Optimising campaign budgets to ensure efficient ad spend and ROI maximisation.
• Tracking competitor PPC strategies and identifying growth opportunities.
• Collaborating with SEO, content, and design teams to align PPC efforts with overall digital marketing strategy.
• Generating and presenting detailed reports on campaign effectiveness and key insights to stakeholders.
• Optimise ad campaigns to improve ROAS and reduce cost‑per‑conversion.
• Identify negative keywords and refine targeting to improve ad relevance.
• Ensure PPC campaigns comply with Google Ads policies and platform guidelines.
• Coordinate with developers to ensure proper tracking and retargeting pixel implementation.
• Stay updated with Google Ads policy changes, new ad formats, and emerging trends.

Qualifications

• 3‑5 years of experience in PPC management, digital advertising, search‑engine marketing (SEM), performance marketing, or a similar field.
• Strong expertise in Google Ads, Bing Ads and Apple Search Ads. Proficiency in Google Analytics and data visualisation tools.
• Hands‑on experience with A/B testing, conversion optimisation, retargeting strategies, and attribution modelling.
• Knowledge of SEO principles and how pay‑per‑click integrates with organic search. Knowledge of ad extensions, audience segmentation, and dynamic ads.
• Strong analytical skills with the ability to interpret campaign performance data.
• Experience managing large budgets with a data‑driven approach to ad spend optimisation.

Benefits

• Annual bonus scheme of up to 20% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• Private medical insurance.
• 26 weeks maternity and adoption leave (after 1 year’s service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, plus 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.

Additional Information

We champion a balance that lets you thrive both in and out of work. 60% of your week will be spent collaborating with colleagues at our office locations or local sites and the rest remotely. We welcome a conversation about flexible working.

About Tesco: You might know us as a supermarket, technology company, or even for our award‑winning mobile network. We champion a balance that lets you thrive both in and out of work, with a focus on helping to make every day a little better for our customers, colleagues and communities all over the world.

Location: London, England, United Kingdom

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Retail