Paid Search Manager

Publicis Groupe UK; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing agency in the United Kingdom seeks a Paid Search Specialist to manage and optimise PPC campaigns across platforms like Google Ads. You will collaborate with clients to create effective strategies that drive business outcomes and analyse performance metrics. Strong skills in paid search platforms and team management are essential. This role offers a hybrid working model with exceptional benefits including flexible working arrangements, additional leave for well-being, and a supportive work environment.

Benefits

Pension

Private Medical Insurance

24/7 helpline for personal support

Flexible working arrangements

Birthday day off

Local discounts

Qualifications

• Proficiency in managing paid search campaigns.
• Strong analytical skills for performance optimisation.
• Experience in developing and managing teams.

Responsibilities

• Develop and execute paid search strategies aligned with client goals.
• Launch, manage, and optimise PPC campaigns.
• Collaborate with clients to understand their needs and provide insights.

Skills

Paid search platforms (SA360, Google Ads, Bing Ads)

Excel and analytical skills

Client relationship management

Team development and management

Tools

Adobe Analytics

Job description

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nomad Foods, TikTok and Verizon.

Overview

This role will work on Essity, a global Hygiene and Health company. They are “Dedicated to improving well-being through leading hygiene and health solutions”. They have a stronghold in Europe with the Americas and Asia accelerating.

They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B.

They believe in brand building and as such have developed purpose-led campaigns, which take a stand, i.e. Viva La Vulva in 2019 or Periodsomnia 2023 (award-winning campaigns), celebrating women’s intimate V zone.

They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy.

We have been partnering with them since 2013 and the partnership keeps on growing. We do not stand still and always look to evolve / improve / innovate.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to activate and plan paid search campaigns, and for the most part be able to manage their workload autonomously.

Responsibilities

• Campaign Strategy and Planning:
  • Develop and execute paid search strategies aligned with client goals.
• Campaign Management:
  • Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc.
  • Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology.
• Performance Analysis and Reporting:
• Testing and Optimisation:
  • Develop and conduct A/B tests for performance improvement and growth.
• Client Collaboration and Strategy Development:
  • Collaborate with clients to understand their needs, providing strategic advice and insights.
  • Maintain ongoing communication to ensure alignment and satisfaction.
• Industry Knowledge and Tools:
  • Stay updated with industry trends, emerging technologies, and best practices.
  • Utilise tools for automation, reporting, and optimisation.
  • Analyse campaign performance metrics and provide key actionable insights.
  • Prepare regular reports and support QBRs to communicate results, trends, and recommendations.

Qualifications

• Proficiency in paid search platforms (i.e. SA360, Google Ads, Bing Ads) and tools with revenue-driven objectives. Knowledge of Adobe Analytics is a plus.
• Strong Excel and analytical skills for data interpretation and performance optimisation.
• Exceptional client relationship management and organisational skills, capable of prioritising and managing multiple tasks seamlessly and accurately.
• Experience of team development and management, ensuring high-quality outputs and instilling a culture of curiosity, learning and growth.

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP
• BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).