Paid Media Tech & AI Executive - Performance Media, Boots UK

The Boots Company PLC; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in Manchester is seeking an experienced Media Manager to join the Omni-Media and Partnership team. In this role, you will manage partnerships and media activations, ensuring alignment with business objectives. The ideal candidate has strong media planning experience, familiarity with both ATL and digital channels, and proven success in delivering integrated communication plans. This position offers the chance to drive innovation and performance in a collaborative, inclusive work environment.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

24/7 counselling and support

Qualifications

• Strong expertise across media partnerships and broader media planning.
• Experience managing media and partnership agencies.
• Proven results in integrated communication plans, ideally in retail.

Responsibilities

• Management of Boots partnership campaigns.
• Work closely with agencies throughout the campaign process.
• Measure and report on campaign performance with analytics teams.

Skills

Media partnerships expertise

Media planning experience

Integrated communication plans

Collaboration with creative teams

Curious and innovative mindset

Strong commercial acumen

Job description

Closing Date: January 2026

Location: Manchester

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

Overview:

Are you looking to join a team of media experts, in one of the UK’s best-known high-street retailers, with one of the UK’s largest 1st Party datasets? Are you passionate about the ever-evolving media industry and want to be part of a team driving that change? If so, then this is the role for you! We are looking for an experienced Media Manager who owns the partnerships across our key categories to drive tangible business results.

We are looking for a Media Manager to join the Omni-Media and Partnership team, who will be responsible for delivering best in class partnerships and media activations across our 3-core business units, Beauty, Healthcare and GM. The role reports into the Head of Omni-Media and Partnerships and works closely alongside the Strategy and Planning Team, with both teams reporting into the Omni-Media Director.

Key responsibilities:

• Management of the Boots partnership campaigns, ensuring they are founded in customer insights, meet business objectives and deliver short, medium and long term result back to the business.
• Working closely with partnership and media agencies to manage end to end process, from briefing to feedback to implementation to review.
• Working with analytics teams to measure and report on campaign & channel performance; ensuring KPIs are in place for all activities.
• Working closely with the creative and content teams to ensure that partnership assets are within the Boots BVI and align with the broader campaign(s).
• Driving meaningful innovation within partnerships, to identifying new ways to reach customers within the media owners ecosystem. Understanding the importance and implementing data partnerships to further increase scalability and measurement.
• Understanding of the role that Boots retail media can play when working on new and existing partnerships and how to activate this in the right way for our customers.
• Managing budget allocation and reconciliation across channels to ensure every penny is spent responsibly and ensuring that the investment will deliver real strategic impact.

What you’ll need to have:

• Strong expertise across media partnerships and broader media planning; strong knowledge of ATL channels as well as social/digital channels
• Media planning experience client or agency side, at a similar level, working on retail and/or consumer businesses
• History in successfully delivering effective integrated communication plans with proven results (ideally gained on retail brands)
• Experience of managing media and/or partnership agencies and working in close collaboration with creative and content teams.
• Curious, proactive & innovative mindset that will dig into challenges as they come up and identify new opportunities for the business
• Strong commercial acumen; ability to drive measurable performance for the business. Analytical and structured.

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What’s next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.