Marketing Data Strategy Lead — Hybrid & Insight-Driven

Vertu Motors plc; Gateshead; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading automotive retailer is seeking a Marketing Customer Data Strategy Lead in Gateshead. This role involves defining and maximising marketing data value, requiring 8-10 years of experience in data and analytics. The successful candidate will collaborate with various departments to optimize marketing performance. Competitive salary and ongoing training opportunities included, along with a hybrid working model.

Benefits

25 days holiday plus bank holidays

Access to online rewards platform

Preferential Service Rates

Colleague Purchase Scheme

Share Incentive Scheme

Pension

Enhanced Maternity & Paternity

Qualifications

• 8–10 years’ experience in marketing, data, analytics, and reporting functions.
• Proven record of building segmentation strategies and predictive models.
• Strong communicator with the ability to simplify complexity for varied audiences.

Responsibilities

• Define and own the Marketing Data Framework.
• Lead the CDP Business Transformation efforts.
• Establish and maintain data quality and compliance standards.
• Deliver actionable dashboards and reports for decision-making.
• Build feedback loops and KPIs into campaigns for improvement.
• Partner with Technology and Customer Engagement leaders.

Skills

Data modelling

BI tools

Segmentation design

Predictive modelling

Education

Degree in Data Science, Marketing Analytics or a related field

Tools

Customer Data Platforms

Advanced analytics tools

Job description

A leading automotive retailer is seeking a Marketing Customer Data Strategy Lead in Gateshead. This role involves defining and maximising marketing data value, requiring 8-10 years of experience in data and analytics. The successful candidate will collaborate with various departments to optimize marketing performance. Competitive salary and ongoing training opportunities included, along with a hybrid working model.