Email & Nurture Specialist

Thx UK Ltd; Bedford; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A dynamic UK company is seeking an Email & Nurture Specialist. This role involves designing and optimizing email marketing campaigns for B2B audiences to drive engagement and support lead generation. The ideal candidate has at least 2 years of email marketing experience and strong analytical skills. Join this energetic team to contribute to meaningful customer relationships in a collaborative workplace.

Benefits

25 Days Holiday

Company pension

Special recognition and rewards

Fully stocked kitchens with snacks

Qualifications

• Minimum of 2 years of experience in email marketing in a B2B environment.
• Ability to interpret campaign metrics and make recommendations.
• Comfortable working with email marketing platforms and CRM integration.

Responsibilities

• Plan and build automated email journeys aligned to buyer personas.
• Create and send newsletters and promotional campaigns.
• Monitor and analyze email performance metrics.

Skills

Email marketing experience

Campaign management

Strong analytical skills

Excellent writing and editing skills

Organizational skills

Tools

HubSpot

Salesforce

ActiveCampaign

Job description

Full-Time – THX Cambridge, Bedford, Hybrid

At THX, we are committed to transforming tool hire expectations within the UK construction industry by providing a hire experience that goes beyond the ordinary for specialist contractors. Helping our customers thrive through delivering an unparalleled hire experience to Mechanical, Electrical, Drylining, HVAC & SFS Specialists since 2006.

We are a dynamic, fast-growing company and have an exciting opportunity for someone looking to embark on their next chapter.

Join us and become part of a team that’s passionate about delivering unparalleled customer service and creating meaningful customer relationships.

what are we looking for?

The Email & Nurture Specialist will design, implement and optimise email marketing and nurture streams across our B2B audiences. This role is integral to driving engagement, nurturing leads generated by both digital and telemarketing channels, and supporting our lead‑gen and business development teams.

what will you be doing?

Your responsibilities will include:

• Plan and build end-to-end automated email journeys (from lead capture through to conversion) aligned to buyer personas and lifecycle stages.
• Create, schedule and send newsletters, promotional campaigns, triggered communications (e.g., follow‑up, abandonment, milestone emails).
• Segment email lists in collaboration with the Data Coordinator; tailor messaging and creative to ensure relevance and engagement.
• Monitor and analyse email performance metrics (open rates, click‑through, conversion, deliverability); continuously optimise.
• Partner with Content & Copy Lead and Designer for email creative, ensuring alignment of messaging, branding and tone.
• Maintain and enforce email best practice, GDPR/compliance, list hygiene and deliverability standards.
• Report on nurture stream performance and contribute insight for broader marketing strategy.

what we would like to see:

Essential experience, skills & attributes for the role:

• Experience (2 years or more) in email marketing in a B2B environment, including automated journeys and campaign management.
• Strong working knowledge of email marketing platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and CRM integration.
• Good analytical skills: comfortable interpreting campaign metrics and making recommendations.
• Excellent writing and editing skills; ability to adapt tone for different audiences.
• Highly organised, with ability to manage multiple campaigns and deadlines.

Desirable experience, skills & attributes for the role:

• Experience with marketing automation and CRM (e.g., Salesforce).
• Knowledge of lead scoring, attribution modelling and integration with nurture streams.
• Basic HTML/CSS knowledge for email template tweaks.
• Previous work in construction, industrial B2B or technical services environment.

what will you get in return?

THX is No Ordinary workplace! In exchange for helping us do a great job and continue to grow our business, we offer a comprehensive rewards package and genuine career development opportunities.

Benefits include:

• Recharge with 25 Days Holiday (with Bank Holidays on top).
• Looking after your future with a company pension.
• Special recognition and rewards incentives.
• NO MORE PACKED LUNCHES: Enjoy access to our fully stocked kitchens, filled with snacks and treats to keep you fuelled throughout the day.

And that’s not all…

NO ORDINARY WORKPLACE

On top of our great rewards package, we’ve cultivated a friendly, energetic, and collaborative workplace, where ‘Team’ really does mean team.

Take a moment to explore our THX CAREERS and THX CULTURE pages. You’ll find more details about all of our great benefits, meet some team members, and get a glimpse into what life is like at THX.

If you like what you see and feel like you could be the right person for this role, please apply by completing the Application Form at the bottom of this page.

Alternatively, you can send your CV with a cover letter to our HR Department, [e-mail]

Whilst we value qualifications and experience, don’t let a few unchecked boxes discourage you. If the role aligns with your skills and aspirations, we welcome your application.

And, if this role isn’t right but you feel you have something to bring to the table, please send your CV and a cover letter for general consideration.