Head of Marketing

Homeless Link; Greater London; On-site; GBP 125,000 - GBP 150,000; Full time

Job description

About us

For homeless people, or those at risk of homelessness, finding employment and housing opportunities can feel like an uphill battle, even more so if they’re affected by physical, mental health or substance misuse issues. Providence Row works with those affected by homelessness and those vulnerably housed in London, offering an integrated service of crisis support, advice and progression programmes. We ensure that people often excluded from mainstream services gain the support and opportunities they need to create a safe, healthy and sustainable life away from the streets.

The role

We’re looking for a Head of Marketing to bring energy, creativity and focus to our marketing activity—boosting awareness, growing supporter engagement and helping drive income across fundraising streams. You’ll also play a part in the wider leadership of the organisation as a member of our management team.

Ideal candidate

You’ll help shape and deliver our communications and marketing activities across digital channels and in the real world. This includes:

• Supporting the development and delivery of our annual marketing strategy to meet fundraising targets and service requirements.
• Building and running multi-channel marketing campaigns from concept to launch, working with colleagues and partners to deliver strong results.
• Supporting fundraising acquisition by engaging new prospects—individual philanthropists, companies, trusts and foundations, and local authorities.
• Taking our social media to the next level—creating an editorial calendar and producing engaging content for Instagram, Facebook, X/Twitter, YouTube, blogs and more.
• Managing Providence Row's digital profile, including maintenance and development of the website, social media, external website listings and links, and Google Ads (etc).
• Overseeing the production of organisational marketing materials. Monitoring and responding to social engagement, ensuring our voice is consistent, confident and human.
• Developing business cases for new marketing initiatives, and measuring impact so we keep improving.
• Supporting annual planning and budgets, keeping everything GDPR-compliant and aligned with charity and statutory requirements.

Research shows some people, especially women and marginalised groups, may hesitate to apply unless they match all the criteria. However, we want to assure everyone that we encourage applications from all individuals, regardless of whether they fulfil every point in the job description. Your unique perspective matters to us – please apply with confidence.

Benefits

• 27 days holiday plus bank holidays
• Pension scheme
• Cycle to work scheme
• Season ticket loan
• Employee assistance programme
• Access to shopping discounts
• Learning & development opportunities

To apply

Please apply with your CV and covering letter, detailing how you meet the job specification by 12 March 2026 at 23:30pm.

Interviews

Please note that we will interview on a rolling basis and therefore encourage early applications.

Providence Row is a charitable company limited by guarantee registered in England and Wales; company number 07452798 registered charity number 1140192.