Social Media Manager

Manchester Airport plc.; Manchester; Hybrid; GBP 40,000 - GBP 50,000; Full time

Job summary

A leading airport services company in Manchester is seeking a Social Media Manager to enhance its B2B presence across social media, especially LinkedIn. The role involves developing channel strategy, managing content and campaigns, and analyzing performance metrics. Ideal candidates will have experience with both organic and paid social strategies. This position offers a hybrid working model with a focus on collaboration and innovation.

Qualifications

• Experience in managing B2B social media channels, particularly LinkedIn.
• Familiarity with organic and paid social strategies.
• Ability to analyze performance metrics and optimize campaigns.

Responsibilities

• Own and grow CAVU's B2B social presence across channels.
• Develop and deliver channel strategy and content.
• Lead paid social activity including planning and optimization.
• Report on performance metrics and adjust strategies accordingly.

Skills

Social media strategy

Content creation

Campaign planning

Audience targeting

Job description

Select how often (in days) to receive an alert:

Hybrid working (2 days in office) – Manchester Airport
Permanent

About CAVU

For airports, for partners, for people. We are CAVU.

At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes, every day here is about creating better travel experiences.

From our revenue-accelerating single-platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges, our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self. Whether you’re working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel.

If you’re looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU could be the place for you.

The role

As Social Media Manager (B2B), you’ll own and grow CAVU’s B2B social presence across organic and paid channels, with a particular focus on LinkedIn. You’ll be responsible for developing channel strategy, planning and delivering always-on and campaign-led content, and activating paid social to support growth programmes and commercial objectives.

This role plays a key part in building CAVU’s brand authority with decision-makers across airports, partners and industry stakeholders. You’ll work closely with marketing, growth, content and design teams to ensure social activity is integrated, measurable and aligned to our B2B go-to-market priorities

What you'll be doing

• Owning CAVU’s B2B social channel strategy across organic and paid social, with LinkedIn as the primary focus
• Building and managing an always-on editorial calendar, covering thought leadership, product messaging, customer proof points, partnerships and events
• Leading B2B paid social activity, including campaign planning, audience strategy, creative testing and optimisation
• Managing paid social budgets, pacing and performance in line with agreed KPIs
• Partnering with Growth and Performance teams to ensure robust tracking, tagging and reporting
• Delivering end-to-end campaign optimisation using a test-and-learn approach
• Reporting on performance across organic and paid activity, including engagement, reach, CTR, CPC and conversion metrics
• Creating and adapting social assets within brand templates

What we're looking for

The Perks

Equal Opportunities & Reasonable Adjustments