Global Marketing Transformation Project Manager

Digitalassetmanagementnews; Greater London; On-site; GBP 70,000 - GBP 90,000; Full time

Job summary

A leading FMCG company is seeking a Global Marketing Transformation Project Manager to drive the AI transformation of its marketing function. This pivotal role involves managing large-scale change initiatives while developing and implementing innovative practices that boost efficiency and creativity. Candidates should have proven marketing transformation expertise within FMCG and the ability to engage senior stakeholders. This role is a fixed-term contract for 18 months based in London.

Qualifications

• Experience in global/regional FMCG marketing transformation.
• Track record of managing large-scale change initiatives.
• Skilled at engaging senior stakeholders and building trust.

Responsibilities

• Lead AI transformation in Marketing to enhance speed, creativity, and efficiency.
• Project manage solution development with Global IT and partners.
• Implement digital asset management solutions connecting brand worlds with GenAI.

Skills

Proven marketing transformation expertise

Collaborative change leadership

Commercial and financial acumen

Strategic thinking

Job description

Global Marketing Transformation Project Manager

The Role

18 Month Fixed Term Contract

As the Global Marketing Transformation Project Manager you will play a pivotal role within Imperial Brands, an inclusive and forward‑thinking global FMCG business powered by 25,000 employees, by driving the transformation of our marketing function through the strategic implementation of Artificial Intelligence. As a cornerstone of our 2030 strategy, this role leads the delivery of a Generative AI solution to revolutionise how marketing assets are created, while championing change across the wider ecosystem to embed AI‑driven ways of working. Partnering with specialist teams and partners, you will ensure alignment with strategic goals and spearhead the rollout of innovative practices that empower teams to operate with greater efficiency, creativity, and speed.

Principle Accountabilities

• Lead AI transformation in Marketing, driving GenAI adoption to boost speed, creativity, and efficiency
• Project manage solution development with Global IT and partners, ensuring delivery against strategic priorities
• Roll out AI‑enabled ways of working, including training, communications, and process redesign across Imperial Brands
• Champion adoption across Global and Regional Brands, Sales & Marketing, embedding AI into core workflows
• Develop and implement a Digital Asset Management (DAM) solution, seamlessly connecting brand worlds with GenAI
• Influence and collaborate across complex stakeholder networks, identifying transformation opportunities that accelerate value

Skills and Experience Required

• Proven marketing transformation expertise within FMCG, with a track record of leading large‑scale change initiatives
• Marketing experience in global/regional FMCG environment, driving operational excellence and innovation
• Collaborative change leader, skilled at engaging senior stakeholders, building trust, and embedding new ways of working across diverse teams
• Commercial and financial acumen, with strong budget management and ability to link AI to business outcomes
• Strategic thinker and project manager, translating technology potential into actionable marketing impact across functions

Visit Job Website

Employer: Imperial Brands
Location: London, UK
Posted Date: 29/01/2026
Expiry Date: 29/05/2026
Type: Contract
Categories: DAM Manager / User, Digital Marketing / Branding Technology, Artificial Intelligence / Machine Learning
Ref: DN-JB-2706
Added by: DAM News Administrator

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