Growth-Focused Audience & Marketing Insight Lead

Warner Music Group; Greater London; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading music entertainment company in Greater London is seeking a Senior Audience & Marketing Insight Manager to lead strategies for audience engagement across social platforms. The ideal candidate will have substantial experience in data analytics within the music or entertainment sectors, and strong communication skills to present findings to non-technical stakeholders. This role demands a detail-oriented, analytical mindset, and the ability to adapt to the fast-paced nature of the music industry. Join an innovative team driving audience growth and revenue strategies.

Qualifications

• 6-9 years in data analytics, ideally within the music, entertainment, or digital agency sectors.
• Proficiency in SQL and other data programming languages for data extraction.
• Deep familiarity with native analytics tools such as Spotify for Artists, YouTube Analytics, and TikTok Business Center.

Responsibilities

• Develop and lead a strategy for understanding audience behavior on social platforms.
• Analyze social media activity and provide recommendations.
• Monitor fan sentiment and create reports on platform performance.

Skills

Data analytics

Social media analysis

Communication

Statistical modelling

Tools

SQL

Tableau

Looker

Power BI

Job description

A leading music entertainment company in Greater London is seeking a Senior Audience & Marketing Insight Manager to lead strategies for audience engagement across social platforms. The ideal candidate will have substantial experience in data analytics within the music or entertainment sectors, and strong communication skills to present findings to non-technical stakeholders. This role demands a detail-oriented, analytical mindset, and the ability to adapt to the fast-paced nature of the music industry. Join an innovative team driving audience growth and revenue strategies.