Product Marketer (App Store Optimisation)

Muzz; Greater London; Hybrid; GBP 45,000 - GBP 60,000; Full time

Job summary

A leading consumer tech startup in London is looking for a Product Marketer specializing in App Store Optimization. The ideal candidate will have over 2 years of experience in product marketing or ASO strategies. Responsibilities include running experiments to enhance app store conversions and collaborating with various departments to drive product adoption. The role offers a hybrid working model and emphasizes a strong understanding of market trends and competitor analysis.

Benefits

Generous Holiday / PTO

A day off per month to learn

International travel opportunities

Meaningful equity

Qualifications

• 2+ years experience working in an ASO focused role.
• Excellent management and communication skills.
• Fluent in written and spoken English.
• Experience with keywords and app store localisation.
• Knowledge of ASO techniques and trends.

Responsibilities

• Run experiments to improve conversions across app stores.
• Communicate effectively with team members across departments.
• Collaborate with marketing to ensure effective messaging.
• Conduct continuous competitor analysis.

Skills

ASO strategies

Product marketing

Competitor analysis

Fluent English

Communication skills

Job description

Product Marketer (App Store Optimisation)

London, UK (Hybrid)

Full-time

Did you see one of our viral campaigns such as FindMalikAWife.com? Maybe you have friends who (like 700,000 others) got married thanks to Muzz? Whatever brought you here, now’s the perfect time to join a team that’s on its way to becoming the first billion-dollar Muslim app.

We’re looking for a product marketing specialist to join the team to be our expert in all things ASO and Muslim marriage.

• This role is perfect for someone who’s got 2+ years experience working on product marketing or ASO strategies in the past but wants more ownership end to end
• You’ve worked in a startup or fast-paced consumer setting
• You’re organised and structured, but able to be flexible as this is a fast-paced startup – things change and we’ll need to change with them
• You’re someone who is results driven and isn’t afraid to roll up their sleeves and delve into the nitty-gritty
• You’ve got previous experience running experiments on ASO and app store localisation to drive conversion in different markets
• Ideally you have a strong understanding of Muslim cultures and what challenges/opportunities there might be marketing to this audience
• Strong experience in competitor analysis and keeping on top of trends/movements within our app category
• Bonus: you’ll have experience working on international app products

Day to day

• Run experiments to improve conversions across all relevant markets, using Google Play Store, Apple App Store, screens, keywords, descriptions, and even our ranking on each store.
• Taking ownership of how we communicate with our members through the app stores and continuously updating our messaging. Be imaginative on how we can solve the requirement at hand.
• You’ll work closely with marketing, engineering, data science, and our community support team to drive increased adoption and understanding of our features.
• Creating seamless app highlights and events to promote new products and features across all platforms.
• Work with our marketing specialists to ensure we’re getting our messaging right for their countries and advise them on country specific messaging.
• Work closely with the Creative team to create engaging Custom Product Pages and increase conversion.
• Work with the UX team to feedback on existing features and coordinate how we speak to our members.
• Running continuous competitor analysis and sharing learnings back into the business to help us grow as well as using tools to perform keyword research for each market.
• You’ll be an advocate for our members and feedback their needs to our feature teams.

Requirements

• 2+ Years experience working in an ASO focussed role
• Excellent management and communication skills. You’ll need to work with multiple teams across the business
• Fluent in written and spoken English
• Experience with key words, search terms, and app store localisation
• Experience working in fast-pace consumer tech or consumer brands
• Able to commute to Aldgate, London at least 3 times a week
• Knowledge of ASO techniques, trends, and understanding of differences across different app stores
• Bonus: An understanding of Muslim culture and the Muslim scene – either lived or learned

Why join Muzz?

We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.

A great product

We’re the leading app in this space with over 12 million members worldwide and counting!

Work with talented, generous people on the kinds of challenges you’ll be proud to share.

A diverse team

We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!

Meaningful equity

We’re all working together to succeed and everyone on the team gets a slice of the pie.

A day off per month to learn

We value curiosity, that's why the last Friday of every month is set aside for you to learn and develop.

International travel

We fly the whole team to somewhere amazing twice a year to connect and have fun.

Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?

Generous Holiday / PTO

All full-time members get at least 33 days of holiday, regardless of where they live.

Our hiring process

We pride ourselves on making fast hiring decisions.

Step 1.

Step 2.

An initial video call.

Step 3.

Complete a technical exercise.

Step 4.

Interview (in person or remote)

Step 5.

Receive an offer!

Join our team

Click the button below to access the application form. Attach your CV and, optionally, a cover letter to apply. We’ll get back to you as soon as possible.

Having trouble with the form?
Send your application directly to [e-mail] and we'll make sure it gets to the right place!