Data Analyst

bet365 Group; Stoke-on-Trent; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading gaming and sports company in the UK is seeking a Data Analyst to transform data into actionable insights. You will be responsible for developing efficient data processes to analyze player behavior and support marketing strategies. The successful candidate will have a Bachelor's degree in a related discipline, experience with large data sets, and knowledge of SQL. This role supports hybrid working and offers benefits like eye care and life assurance.

Benefits

Eye care

Flu vaccinations

Life assurance

Qualifications

• Experience in analysing and modelling large quantities of data.
• Understanding of relational databases and SQL queries.
• Strong background in statistics including A/B testing.

Responsibilities

• Develop data processes to deliver reports and insights.
• Monitor player activities and provide insights.
• Identify underperforming areas and propose improvements.
• Apply statistical techniques to predict customer behaviours.

Skills

Data analysis

Statistical modeling

SQL/BigQuery expertise

R or Python proficiency

Creative problem-solving

Excellent communication skills

Education

Bachelor's degree in a mathematical or statistical discipline

Tools

R

Python

Job description

As a Data Analyst, you will be responsible for analysing and interpreting data to generate insights that drive forward successful business decisions and solutions.

Full-time

Closes 31/12/2025

The Data Distribution and Analytics department are responsible for monitoring, analysing and optimising key performance indicators across our range of sports and gaming products.

In this role, you will be instrumental in transforming data into actionable insights that drive strategic business decisions. You will work closely with marketing teams to generate data driven solutions to a wide range of situations.

We hire people with a broad set of technical skills who are ready to tackle some of technology’s greatest challenges.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

Preferred Skills and Experience

Experience in analysing and modelling large quantities of data.

Bachelors degree in a mathematical or statistical based discipline.

Understanding of relationship databases and interrogation using complex SQL/BigQuery queries is essential.

Experience using R, Python or other analytical software packages.

Strong background in statistics including generalised linear models, experimental design and A/B testing.

Self-motivation and proactive individual with a drive to succeed.

Creative problem-solving abilities.

Excellent written and verbal communication skills.

Knowledge of artificial intelligence and its use within data analytics.

What you will be doing

Developing accurate and efficient data processes to deliver reports and help understand drivers of performance to drive communication and audience strategies.

Monitoring and providing insights on player activities and behaviours.

Identifying underperforming areas and being part of the development and implementation of improvements.

Applying statistical techniques to model and predict customer behaviours.

Analysing, providing insight and proposing optimised solutions for all player and marketing activities including conversion, promotions, retention and reactivation programs.

Recommending testing strategies to enable effective campaign measurement.

Responding to and delivering data driven solutions led by business requests as made by our operations teams.

Staying up to date with the latest data analysis techniques and tools, including Artificial Intelligence.

Bonus

Eye care and Flu Vaccinations

Life Assurance

Life at bet365

We are a unique global operator with passion and drive to be the best in the industry. Our values form the foundation of culture and shape the unique way that we work. People are our superpower and we support you to be the best you can be.