CRM Specialist

Gopuff Becomes First Instant Commerce Company; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A tech-driven delivery service company in London is seeking a CRM Specialist to enhance customer engagement and retention. You will manage multi-channel campaigns, personalising messaging through data insights and collaborating across teams for effective promotions. The ideal candidate has 2-4 years of experience in digital marketing and strong analytical skills. This position offers full-time employment with competitive benefits.

Benefits

Company RSU’s (Company Shares)

Private Medical + Dental cover

Annual performance appraisal and bonus

Employee Discount + FAM membership

Career growth opportunities

Qualifications

• 2–4 years’ experience in CRM, email, or digital marketing.
• Hands-on experience with CRM platforms.
• Confidence working with data to evaluate performance.

Responsibilities

• Deliver multi-channel CRM campaigns from planning to execution.
• Use data to personalise messaging and optimise customer journeys.
• Collaborate with teams to align CRM with trading promotions.

Skills

Experience in CRM, email, or digital marketing

Hands-on experience with CRM platforms

Data analysis skills for audience segmentation

Attention to detail

Excellent written communication

Basic HTML/CSS skills

Experience with A/B testing

Familiarity with data tools

Creative copywriting skills

Tools

Braze

Klaviyo

Customer.io

Looker

Tableau

Job description

Overview

At Gopuff, we’re redefining how the world shops with a tech-first mindset, focusing on customer experience and operational excellence. We’re seeking a commercially-minded, technically capable CRM Specialist to help drive customer engagement, retention, and lifetime value through data-driven campaigns. You’ll support the end-to-end execution of multi-channel CRM activity (email, push, in-app) and collaborate with growth, trading, and analytics to maximize the impact of every message.

If you’re a high-performer who thrives in fast-paced, high-impact environments, this is your chance to build, innovate, and leave a lasting mark on one of the most disruptive industries in the world. Are you ready to shape the future of commerce? Let’s go.

You will:

• Deliver multi-channel CRM campaigns (email, push, in-app) from planning and segmentation through to execution, QA and reporting.
• Use customer and behavioural data to personalise messaging and optimise customer journeys across different lifecycle stages (e.g. new, returning, lapsed).
• Collaborate with commercial and category teams to align CRM with key trading moments and promotions.
• Build and optimise automated journeys using decision splits, delays, entry/exit criteria, and dynamic content.
• Write engaging, on-brand copy that speaks to different customer segments and improves engagement.
• Support A/B testing and experimentation to improve performance metrics like open, click-through, and conversion rates.
• Monitor campaign results, generate insights and share learnings to inform strategy and future campaigns.
• Support the CRM Lead in testing and implementing new CRM features and automation improvements.

You have:

• 2–4 years’ experience in CRM, email, or digital marketing (e-commerce, retail or quick commerce preferred).
• Hands-on experience with CRM platforms (e.g. Braze, Klaviyo, Customer.io).
• Confidence working with data to segment audiences and evaluate campaign performance.
• Strong attention to detail and the ability to juggle multiple priorities in a fast-paced environment.
• A commercial mindset and genuine interest in improving key business KPIs.
• Excellent written communication and collaboration skills.
• Basic HTML/CSS skills for email formatting tweaks.
• Experience with A/B testing and customer journey optimisation.
• Familiarity with data tools like Looker or Tableau.
• A creative eye for copy and content that connects with customers.

Benefits

• Company RSU’s (Company Shares)
• Private Medical + Dental cover
• Annual performance appraisal and bonus
• Employee Discount + FAM membership
• Career growth opportunities

Company Summary & EEOC Statement

At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes. And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.

Like what you’re hearing? Then join us on Team Blue. Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Other
• Industries: Software Development

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