CRM Executive - 12 month FTC

Nandos; City of London; Hybrid; GBP 30,000 - 45,000; Part time

Job summary

A leading restaurant chain based in the UK is seeking a Talent Acquisition Specialist to enhance customer connections through CRM initiatives. This hybrid role involves managing CRM communications, optimizing customer engagement strategies, and collaborating with various teams. The ideal candidate will have over 2 years of relevant experience and strong skills in project management and data analysis. This position offers a compelling benefits package including bonuses and employee discounts.

Benefits

Company bonus

25 days holiday + bank holidays

Free Nando's at work

40% discount when not working

Annual team trips

Four-week sabbatical every five years

Reward Gateway membership

Qualifications

• 2+ years' experience in a CRM role focused on engagement.
• Able to manage multiple projects simultaneously.
• Strong ability to prioritize tasks under tight deadlines.

Responsibilities

• Execute CRM email and mobile communications.
• Analyze and improve CRM KPIs.
• Own delivery of CRM campaigns from start to finish.
• Design testing programs to optimize performance.
• Collaborate across teams for CRM initiatives.
• QA emails for accuracy and customer experience.

Skills

CRM experience with engagement focus

Organizational skills

Task-oriented and deadline-driven

Attention to detail

Strong communication skills

Interest in digital and loyalty trends

Numerate with data analysis skills

Calm under pressure

Tools

Iterable

Braze

Emarsys

Dot Digital

Job description

Talent Acquisition Specialist at Nando's UK & IRE

Nando’s is on a journey to Create Lasting Happiness, making a difference to the lives of our people, our customers, and the communities we work in. Originally started in Johannesburg, South Africa, we pride ourselves in creating memorable experiences for everyone involved in Nando’s: from our employees, communities, founders, and suppliers, but most importantly, our customers.

CRM at Nando’s is all creating powerful connections with our customers, delighting, and bringing joy through being relevant and standing out from the crowd enabling us to deliver business growth. This is an exciting opportunity for a CRM Executive to join the team on a 12 month FTC. The CRM Executive will own and produce compelling and engaging CRM communications (email and mobile) with a strong focus on test and learn and optimisation of activity

A day in the life

• Partner with the CRM Team to plan and execute engaging email and push communications, recommending audiences to contact, opportunity for dynamic content, and communication objectives across our CRM channels to increase valuable behaviours and customer retention.
• Proactively explore opportunities to improve our CRM KPIs and bring insight and inspiration to the CRM team based on observation, best practice, and analysis of competitor activity
• Own the delivery CRM campaigns from briefing through to build and deployment, partnering with the Brand Communications team to produce engaging email copy and designs that meet the brief and objectives and make our customers smile
• Ideate, design and execute testing programs and strategies to optimise CRM KPIs such as frequency, revenue, open rate and click rate for your programs
• Own high priority projects, proactively driving them forwards with key stakeholders
• Liaise with others across the CRM & Loyalty team and beyond to ensure good air traffic control and clash management of our activity so we deliver customer centric, commercially successful activity.
• Thoroughly QA emails to ensure they are accurate, and our customers have a great experience each time they receive one of our communications
• Present campaign plans, recommendations, and performance learnings to stakeholders in relevant forums, generating support and understanding around the business.
• Uphold excellent communication standards - ensuring all our communications are on brand, generating value, and providing a brilliant experience for our customers
• Report on effectiveness of activity using tools such as Iterable, Looker and Google Analytics, and provide recommendations for future activity
• Regularly identify trends from other competitors to glean insights on best practices and innovative ideas for communications
• Input into the development of our CRM strategy

Hot Skills

• 2+ years' experience in a CRM with an emphasis on engagement and optimisation
• Naturally organised and be able to manage several different projects at once
• Task orientated, comfortable working to tight deadlines and able to prioritise
• Fastidious about detail, with a good instinct for creative design
• A strong communicator and a great collaborator, able to build effective cross-functional relationships
• Interested in digital, loyalty and CRM and aware of emerging trends
• Highly numerate, comfortable working with data and interpreting it to draw conclusions and unlock insights to optimise performance
• Naturally calm under pressure
• A positive, team player – interested in people, empathetic and able to build relationships with a wide variety of stakeholders
• Experience in building emails using tools like Iterable, Braze, Emarsys or Dot Digital along with Movable Ink is preferred, but not necessary
• Company bonus
• 25 days holiday + bank holidays
• Free Nando's at your place of work (and 40% discount when you're not working)
• Annual team trips, AKA a free holiday
• Four-week sabbatical every five years you've been with us
• Reward Gateway membership and access to great discounts

This is a hybrid role based in our Putney office 3 days a week.

Seniority level

Associate

Employment type

Contract

Job function

Marketing

Industries

Restaurants and Hospitality