Brand Ambassador Lead

Garage Clothing Co; Greater London; Hybrid; GBP 45,000; Full time

Job summary

A vibrant fashion brand in the UK seeks a Brand Ambassador Lead to enhance the community presence and grow brand recognition through authentic social media content. The role requires a minimum of 10K TikTok followers and experience in influencer marketing or retail. Responsibilities include creating content, mentoring others, and supporting community-driven events. The position offers a competitive salary with bonuses and is hybrid, requiring travel for events and new store openings.

Benefits

Bonus

Store Discount

Learning & Development Programmes

Qualifications

• Minimum of 10K TikTok followers with a strong social media presence.
• Valid passport and ability to travel globally.
• Experience in retail, community building, or influencer marketing.

Responsibilities

• Create engaging social media content representing the brand.
• Host local events and community activations.
• Lead training sessions for peers on content creation.

Skills

Social media presence

Content creation

Leadership abilities

Creativity

Communication skills

Tools

Photoshop

InDesign

CapCut

Canva

Job description

Position: Brand Ambassador Lead ( Social Media Manager HO)

Location: London Based, Travel Required

Place Of Work: Hybrid – Field & WFH

Salary: £45,000 PLUS BONUS

Contract: Full Time – Permanent

Dept: HO Marketing

Benefits: Bonus, Store Discount, L&D Programmes, Part Of Something Huge

We’re not just a fashion brand - we’re a movement. And now, we’re bringing that bold energy across the pond - Hello, UK!

About Us

At GARAGE, we live for unapologetic confidence, turning everyday moments into something unforgettable, and creating spaces where everyone can feel fearless. With stores across North America and a community that’s always growing, we’re looking for team players who want to make their mark. If you’re ready to bring the energy, connect with our community, and live unapologetically - you belong here!

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognised for their entrepreneurial spirit.

The Role

As a GARAGE Brand Ambassador Lead, you’ll be the voice and first touchpoint of the brand. You will bring our vision to life through your unique lens. From creating authentic content in-store to leading events and inspiring your community, you’ll play a key role in growing brand recognition, building trust, and fostering a vibrant community around GARAGE.

• Represent GARAGE on social media through your own channels by creating engaging in-store content that sparks conversation and builds credibility.
• Champion a community-first mindset, inspiring real connections both online and offline.
• Build authentic relationships with peers and customers, inspiring potential ambassadors and future team members.
• Support the growth of community-driven initiatives by mentoring, encouraging, and celebrating others.
• Plan, host, and bring to life local events and community activations that strengthen brand presence.
• Travel to support new store openings, training sessions, and exclusive brand trips.
• Lead product and content creation training sessions, equipping peers with the skills needed to create brand-elevating content.
• Coach and mentor community members regularly to drive continuous growth.
• Act as the voice of our customers by conducting research and identifying their needs and priorities.
• Lead monthly calls with fellow ambassadors and weekly check-ins with programme leaders.
• Share updates, feedback, and best practices while keeping the community energised through recognition and incentives.

About You

• Minimum of 10K TikTok followers, with a strong social media presence and proven content creation skills.
• A valid passport and ability to work globally as well as frequent travel nationally.
• Passion for fashion, styling, and the GARAGE brand.
• Excellent communication and leadership abilities to inspire peers.
• Flexibility to travel and support events.
• Experience in retail, community building, or influencer marketing is an asset.
• Strong creativity and storytelling abilities.
• Proficiency in creating and editing in social media formats, such as TikTok, Instagram, Snapchat, and Pinterest, and experience with editing tools, such as Photoshop, InDesign, CapCut, and Canva.

Our Promise

no day will be like the last - we aim to be better today than we were yesterday. Come and shape the future of the GARAGE UK expansion.