Director of Marketing

Areté Capital Partners; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading professional services firm is seeking a Director of Marketing to enhance its brand presence and lead strategic marketing initiatives. The role involves managing digital campaigns, coordinating marketing events, and creating thought leadership content. Ideal candidates have a Bachelor's degree in Marketing, 3-5 years in B2B marketing, and expertise in digital tools. Competitive compensation and benefits are offered.

Benefits

Competitive compensation

Benefits package

Exposure to high-profile engagements

Qualifications

• 3-5 years of B2B marketing experience, preferably in professional services or finance.
• Strong grasp of digital marketing tools and platforms.
• Excellent writing, editing, and content development skills.

Responsibilities

• Plan, execute, and optimize multi-channel brand and digital campaigns.
• Manage participation in industry conferences, roundtables, and webinars.
• Collaborate with subject matter experts to create and promote content.

Skills

Digital marketing

Event management

Content marketing

Writing and editing

CRM tools

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

LinkedIn Ads

Marketing automation

Job description

About Us

Arete' Capital Partners is a leading professional services firm specializing in governance and fiduciary services, corporate restructuring, turnaround management, and strategic advisory services. Our clients range from distressed companies to lenders, investors, and legal advisors. We are looking for a dynamic and hands‑on Director of Marketing to drive our brand presence, develop high‑impact campaigns, develop and execute market‑level events, and support business development through digital and traditional marketing strategies.

Role Overview

As Director of Marketing, you will play a key role in shaping the firm’s marketing strategy and execution. This includes managing digital marketing campaigns, coordinating local marketing events and conferences, and driving the visibility of our thought leadership content across various platforms. You’ll collaborate closely with partners, subject matter experts, and external vendors to deliver high‑quality marketing initiatives that position the firm as a market leader.

Key Responsibilities

Digital Marketing

• Plan, execute, and optimize multi‑channel brand and digital campaigns (email, SEO, SEM, LinkedIn, etc.)
• Manage website content, performance, and analytics; recommend improvements
• Oversee marketing automation tools and CRM integrations
• Track KPIs and generate performance reports to inform strategy: track thought leadership calendar and impact results. Manage ghost writers.

Event Management

• Plan and coordinate participation in industry conferences, roundtables, and webinars
• Manage local marketing event logistics, branding, sponsorships, and post‑event follow‑ups. Some travel to events will be required.
• Develop event marketing materials and ensure consistent messaging
• Liaise with event organizers, vendors, and internal stakeholders

Thought Leadership & Content Marketing

• Collaborate with the Arete's subject matter experts to create and promote white papers, articles, and case studies
• Pitch contributed articles and expert commentary to industry publications and media outlets
• Work with design and PR partners to ensure professional and consistent formatting and tone
• Manage editorial calendar and content distribution across channels

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 3-5 years of B2B marketing experience, preferably in professional services or finance
• Strong grasp of digital marketing tools and platforms (Google Ads, LinkedIn Ads, CMS, CRM, analytics)
• Proven track record managing business events from planning to execution
• Excellent writing, editing, and content development skills
• Comfortable working independently and with senior stakeholders in a fast‑paced, high‑expectation environment
• Experience working with media contacts or PR agencies is a plus

Why Join Us

• Make a strategic impact in a growing and highly respected firm
• Work directly with senior leaders and industry experts
• Gain exposure to high‑profile engagements and market‑leading clients
• Competitive compensation and benefits

If you’re a self‑starter who thrives in a professional services environment and wants to elevate a brand with purpose and precision, we’d love to hear from you.