VP - Digital Assets Product Strategy & Commercialisation

BNY Mellon Capital Markets, LLC; City of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading global financial services company is seeking a VP for Digital Assets Product Strategy & Commercialisation in London. This role involves developing go-to-market strategies and driving product commercialization in the digital assets space. Candidates should have vast experience in strategy or product management, particularly within fintech or digital assets. A Bachelor's degree in a relevant field is required, with an advanced degree preferred. Competitive compensation and benefits are offered.

Benefits

Highly competitive compensation

Generous paid leave, including paid volunteer time

Wellbeing programs

Qualifications

• Vast experience in strategy, product commercialization, or product management within financial services, fintech, or digital assets.
• Knowledge of EMEA regulatory frameworks relevant to digital assets (MiCA, DLT Pilot, FCA guidance, and other local regional regimes).
• Proficiency in an additional European language is a plus.

Responsibilities

• Develop and execute go-to-market strategies.
• Drive the development of product positioning and messaging.
• Support strategic client engagements and prepare materials.
• Collaborate with cross-functional teams to ensure product readiness.
• Champion innovation and change in the Product & Innovation Hub.

Skills

Strategy

Product commercialization

Product management

Deep understanding of digital assets

Excellent communication skills

Collaboration skills

Ability to work in a fast-paced environment

Education

Bachelor’s degree in business, Finance, Economics, or related field

Advanced degree preferred

Job description

VP - Digital Assets Product Strategy & Commercialisation

Join to apply for the VP - Digital Assets Product Strategy & Commercialisation role at BNY

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting‑edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Responsibilities

• Develop and execute go‑to‑market strategies to increase awareness and adoption of products and solutions at scale
• Drive the development of product positioning, messaging, and value propositions to support sales and marketing efforts
• Maintain a deep understanding of market trends, regulatory developments (e.g., MiCA, DLT Pilot Regime), competitive analysis and client needs to inform product commercialization
• Support strategic client engagements, preparing materials, coordinating internal stakeholders, and contributing to client discussions
• Collaborate with cross‑functional teams (product, sales, marketing, technology, legal, risk, and compliance) to align strategy and ensure product readiness
• Create thought leadership to scale our narrative and educate clients and ecosystem partners
• Develop commercialization toolkits and enablement materials, including client narratives, pitch decks, FAQs, and internal training content
• Represent EMEA market perspectives in global strategy and commercialization forums, influencing product roadmap and market entry priorities
• Champion innovation and change, contributing to the Product & Innovation Hub’s mission to reimagine the future of finance
• Contribute to product strategy for complex products and solutions, using subject matter expertise to drive direction

Qualifications

• Vast experience in strategy, product commercialization, or product management within financial services, fintech, or digital assets
• Deep understanding of digital assets and markets (tokenization, digital cash, and crypto)
• Strong grounding in traditional financial products and infrastructure, such as securities services, payments, collateral management, investment, or wealth management
• Proven ability to design and execute go‑to‑market strategies, including opportunity sizing, client segmentation, and commercial positioning
• Knowledge of EMEA regulatory frameworks relevant to digital assets (MiCA, DLT Pilot, FCA guidance, and other local regional regimes)
• Excellent communication and presentation skills, capable of simplifying complex topics for diverse audiences
• Strong collaboration skills, with experience managing cross‑functional initiatives and influencing senior stakeholders
• Proven ability to work in a fast‑paced, innovation‑driven environment, managing multiple projects and stakeholders
• Bachelor’s degree in business, Finance, Economics, or related field; advanced degree preferred
• Proficiency in additional European language is a plus

Benefits

BNY offers highly competitive compensation, benefits and wellbeing programs rooted in a strong culture of excellence and our pay‑for‑performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience and reach your financial goals as a valued member of our team, along with generous paid leave, including paid volunteer time, that can support you and your family through moments that matter.

Seniority level

Executive

Employment type

Full‑time

Job function

Product Management and Marketing

BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.