Social Media Manager

CoinShares International Limited; City of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A financial technology firm in London is seeking a Social Media Manager to develop and execute a comprehensive social media strategy. In this role, you will manage the social media calendar, engage with communities, and analyze performance metrics across various platforms. A minimum of 3 years in social media management, preferably within finance or crypto, along with excellent analytical and collaborative skills, is required for this impactful position.

Qualifications

• 3+ years in social media management, ideally in finance, crypto, or tech.
• Proven track record building and scaling multi-platform strategies.
• Fluent in written and spoken English.

Responsibilities

• Develop and execute social media strategy aligned with brand goals.
• Create and manage the social media calendar and content execution.
• Own community management strategy and engage relevant conversations.
• Analyze social media performance and provide monthly reports.

Skills

Social media management

Community management

Analytical skills

Copywriting

Collaboration

Education

Degree in Marketing, Communications, Journalism or a related field

Tools

Sprout Social

Sprinklr

Meltwater

Job description

Our Culture

CoinShares is an innovative, agile and ambitious organisation. We strive for excellence in everything we do. We are a high performance culture with a focus on:

• Professional and personal integrity
• Curiosity and a deep learning mindset
• Transparency
• Teamwork and collaboration

CoinShares is strongly committed to diversity and inclusion and warmly welcomes candidates from all backgrounds.

The Team

Reporting to the Lead Marketing Manager and Lead of Editorial, you will collaborate closely with marketing, research, design and compliance teams to execute CoinShares' global social media strategy.

Role Profile

As Social Media Manager, you will be the strategic and execution lead for CoinShares' global social media presence. You'll distribute our narrative and content across platforms, shape our tone and deliver our content through campaigns that resonate with both institutional and retail audiences. You will have to build CoinShares community and seed our content on the relevant platforms to increase our brand awareness. This is a high-impact role where finance meets culture, and where crypto-savvy storytelling can shape the conversation.

Responsibilities

In collaboration with Marketing, Research, Design and Compliance, you will be owning and executing CoinShares social media strategy. Your objectives will be to grow our communities while maintaining strong engagement and interest.

• Building and owning CoinShares social media strategy: Develop and execute a data-informed social media strategy aligned with CoinShares' brand and business goals. You will be in charge of creating a platform strategy with key objectives, tone of voice and audience growth.
• Responsible for CoinShares social media calendar and its good execution: Create and prepare our monthly social media content following the defined strategy and guidelines. Your calendar will promote our content, share key news or seize market opportunities. You will manage our day-to-day activity across our platforms – prepare all our posts with captions, design briefs and make sure they are distributed on time.
• Community management: Develop and own our community management strategy. Your objective will be to hijack relevant conversations to insert CoinShares in the finance and digital assets discussion; seed our content on the right platforms to participate in educating our communities.
• Analysis: Own social media analytics and reporting - monthly reports and analysis to define key insights and build recommendations to improve our performance (visibility, engagement, growth). Stay ahead of trends in crypto, regulation & finance to ensure relevance in our strategy.

Skills & Qualifications

• Education: Degree (or local equivalent) in Marketing, Communications, Journalism or a related field.
• Experience: 3+ years in social media management, ideally in finance, crypto, or tech. Proven track record building and scaling multi-platform strategies.
• Technical Skills: Knowledge of social media management tools and analytics (Sprout Social, Sprinklr, Meltwater, etc.). Expert on X, Meta & LinkedIn platforms. Good copywriting skills.
• Industry Knowledge: Knowledge of crypto culture and trends. Understanding of finance and digital assets landscape.
• Additional Skills: Good analytical skills. Ability to collaborate across multiple teams (marketing, research, design, compliance).
• Language: Fluent in written and speaking English.

It would be preferable to have:

• Experience in regulated industries
• Multilingual capabilities for managing content across European markets