Leader, Brand Identity Creative Direction

Grohe AG; Richmond; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

A global brand leader in Richmond is seeking a Creative Director to evolve brand identity across multiple platforms. The ideal candidate will have over 10 years of experience in spatial and experiential design, leading projects that create coherent brand experiences. Collaboration and advanced visualization skills are essential. Join us in redefining consumer engagement through innovative design solutions.

Qualifications

• Minimum 10 years' experience as a Creative Director or equivalent.
• Strong track record in spatial, retail, or experiential design.
• At least 5 years’ exposure to consumer-focused branding.

Responsibilities

• Own and evolve brand identity across LIXIL portfolio.
• Lead and deliver creative direction for branded environments.
• Collaborate with regional teams for brand alignment.

Skills

Brand storytelling

3D visualization

Consumer behaviour analysis

Generative AI tools

Education

Degree in Industrial, Spatial, or Interior Design

Job description

Leader, Brand Identity Creative Direction

Requisition ID 419

Region Europe

Country United Kingdom

Company LE_0163-GROHE Limited

Type of Employment Bachelor-/Master-/Diploma-Thesis

Work Location Hybrid

Working Hours Full Time

Anticipated start date 24 November 2025

About Us

A HOME FOR EVERYONE.

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere.

We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.

The Opportunity:

This is a pivotal role in ensuring the integrity and evolution of our global brand portfolio. You will lead cross-regional, multi-disciplinary projects — from trade fairs and showrooms to brand activations, digital experiences and packaging. You’ll be at the forefront of building meaningful, coherent brand experiences across all consumer touchpoints.

Your Responsibilities:

• Own and evolve brand identity across the LIXIL portfolio, ensuring consistency, relevance and differentiation.
• Lead and deliver creative direction for major branded environments and experiences — including international trade fairs, immersive showrooms, and consumer-facing activations.
• Collaborate closely with regional design and marketing teams to ensure brand alignment across packaging, digital platforms, communications, and spatial design.
• Develop brand strategy guidelines rooted in purpose, creativity, and commercial impact.
• Create compelling concepts and 3D visualizations that bring our brands to life through physical and digital touchpoints.
• Inspire through leadership, embracing and modelling LIXIL’s values in your approach and relationships.

What We’re Looking For:

Experience & Background:

• Degree (or equivalent) in Industrial, Spatial, or Interior Design with outstanding academic achievement.
• Minimum 10 years' experience as a Creative Director or equivalent, with a strong track record in spatial, retail, or experiential design.
• At least 5 years’ exposure to consumer-focused branding — ideally in sectors like consumer electronics, FMCG, or durable goods.

Core Expertise:

• Deep understanding of brand foundations, storytelling, and consumer behaviour.
• Proven ability to translate insights into impactful design solutions and innovation strategies.
• Strong visualisation skills, including 3D rendering and CMF (colour, material, finish) expertise.
• Experience with generative AI tools (e.g. Midjourney, Crea, Vizicom).

Personal Qualities:

• Aesthetic sensitivity and a refined design eye.
• Strategic thinker with a proactive, solution-driven mindset.
• Confident communicator and collaborator, able to influence and inspire across disciplines and cultures.
• Highly organised and detail-oriented, with the ability to manage multiple high-impact projects simultaneously.

Why Join Us?

At LIXIL, design is not just what we do – it’s who we are. You’ll be part of a global creative community, shaping experiences that enhance everyday life across the world. Join us by the river in Richmond and help us redefine the way people engage with the spaces they live in.

LIXIL

A HOME FOR EVERYONE.

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere.

We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.

LIXIL is an equal opportunity employer, with an inclusive culture that embraces diversity. We will consider all qualified applications for employment without regard to race, ethnicity, nationality or national origin, color, religion or beliefs, sex, sexual orientation, gender identity or expression, veteran status, or disability status.