EMEA Digital Media Marketing Manager (Contract)

Palo Alto Networks; City of London; On-site; GBP 55,000 - 75,000; Part time

Job summary

A leading cybersecurity firm is looking for an EMEA Digital Media Marketing Manager for a 12-month contract. The role involves planning and executing paid media campaigns across digital platforms. Candidates should have over 7 years of experience in integrated demand generation campaigns and a good understanding of EMEA markets. Proficiency in digital advertising platforms and strong communication skills are essential to succeed in this role.

Qualifications

• 7+ years of experience in integrated demand generation campaigns.
• Deep paid media experience (paid search, social, display).
• Good understanding of EMEA markets.

Responsibilities

• Lead agencies to create and optimise paid media campaigns.
• Provide actionable recommendations based on data analysis.
• Manage external agencies to execute campaigns on time.

Skills

Digital advertising strategies

Data analysis

Campaign management

Communication skills

Team collaboration

Education

Bachelor’s Degree or equivalent work experience

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Suite

MS Office applications

Job description

Overview

This is a 12 months contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through our staffing partners.

The EMEA Digital Media Marketing Manager is responsible for planning, executing, and optimising paid media campaigns across various digital platforms to drive brand awareness, lead generation, and customer acquisition. This role requires a deep understanding of digital advertising strategies, data analysis, and a creative mindset to achieve marketing objectives.

Your Impact

• Lead agencies to create, manage and optimise paid media campaigns across all platforms
• Partner with analytics team and martech to ensure tracking and reporting are set up properly
• Generate reports detailing campaign performance and key insights for stakeholders
• Provide actionable recommendations based on data analysis to enhance future campaign effectiveness
• Manage external agencies and partners as needed to execute campaigns effectively and on time
• Align with internal teams to determine upcoming campaign, product, and content launches
• Identify new opportunities and innovative tactics to enhance campaign performance
• Assist in marketing assets management

Your Experience

• Bachelor’s Degree (or equivalent work experience) with 7+ years of experience in integrated demand generation campaigns and deep paid media (paid search and social, display, syndication, and intent programs in B2B software), digital, multi-channel experience
• B2B tech experience would be preferred but ability to learn and adapt in a very fast moving environment more critical
• Good understanding of EMEA markets and strong cultural awareness
• Ability to collaborate within highly matrixed environment
• Efficient team player with strong communication skills
• Good knowledge and experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Well versed with GoogleSuite and MS Office applications

Information about Palo Alto Networks

At Palo Alto Networks®, everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Employment details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Marketing and Information Technology
• Industries: Software Development