Measurement and Reporting Manager

Publicis Groupe; United Kingdom; Hybrid; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading communications group in London is seeking a data analyst to support marketing analysis and campaign effectiveness. The ideal candidate will have experience in casual analysis, media mix modelling, and programming in R, Python, and SQL. This role offers fantastic benefits and a hybrid working pattern, requiring employees to be office-based three days a week.

Benefits

WORK YOUR WORLD opportunity

Reflection Days

Help@Hand benefits

Family-friendly policies

Flexible working

Local discounts

Qualifications

• Knowledge of measurement and data science concepts.
• Experience in programming languages such as R, Python, and SQL.

Responsibilities

• Conduct analysis to measure the impact of marketing initiatives.
• Design tests to evaluate campaign effectiveness.
• Utilize media mix modelling to optimise budget allocation.
• Apply econometric techniques to analyse performance indicators.

Skills

Causal analysis

Geo lift tests

Media mix modelling

Econometrics

R programming

Python programming

SQL

Job description

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

Key Responsibilities

• Support in conducting analysis, such as causal analysis, to measure the impact of marketing initiatives on sign ups and overall performance.
• Support in designing and executing tests, such as geo lift tests, to evaluate campaign effectiveness in specific geographic regions.
• Supporting in utilising media mix modelling to optimise budget allocation across various marketing channels.
• Supporting in applying econometric techniques to analyse the relationship between marketing activities and key performance indicators (KPIs).

Critical Skills

• Knowledge of measurement and data science concepts, such as causal analysis, geo lift tests, media mix modelling (MMM), and econometrics.
• Experience in programming languages such as R for statistical analysis and data visualisation, Python for data manipulation and machine learning, and SQL for querying and managing relational databases.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP and BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).