CRM & Segmentation Analyst

ACORD Solutions Group; Wakefield; On-site; GBP 62,000 - 74,000; Full time

Job summary

A leading property management firm in Wakefield seeks a CRM & Segmentation Analyst to drive data-informed marketing efforts. The role focuses on market segmentation, campaign measurement, and client expansion opportunities. Ideal candidates will have over 3 years of analytics experience, be skilled in Salesforce, Python, and SQL, and possess strong analytical and interpersonal skills. This position offers a competitive salary and comprehensive benefits package.

Benefits

Health insurance

Vision insurance

Dental insurance

Flexible spending accounts

Retirement savings plans

Qualifications

• 3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role.
• Experience working with Salesforce.
• Knowledge of Python and SQL; HTML and CSS is a plus.

Responsibilities

• Communicate insights and recommendations backed by data.
• Define subsets of the total addressable market.
• Collaborate on win/loss analysis for target alignment.
• Identify opportunities for revenue and margin expansion.
• Support marketing & CRM campaigns with audience definition.
• Analyze and report on campaign results.
• Align target markets with a solutions-view on feasibility.
• Partner with the Technology team on predictive analytics.

Skills

Segmentation analytics

Business analytics

CRM analytics

Salesforce

Python

SQL

Interpersonal skills

Analytical mindset

Job description

Job Title CRM & Segmentation Analyst

Job Description Summary

This position will power a data informed approach to market segmentation, new customer targeting, customer expansion opportunities and campaign measurement. With a keen eye and meticulous attention to detail, the role will support C&W Services expansion into new markets as well as its relentless focus on driving move value for its existing clients. The role will be a part of a growing team, focused on transforming the way in which the company identifies, targets, wins and expands new business.

Responsibilities

• Clearly communicate insights and recommendations to the team backed by data
• Help define subsets of the total addressable market where C&W Services has a higher likelihood of winning business
• Collaborate with the Business Development organization and deliver a win/loss analysis to ensure target alignment
• Work with the Operations teams to identify opportunities for revenue and margin expansion and retention within our existing base of clients
• Support marketing & CRM campaigns with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals
• Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
• Collaborate with the Solutions team to align target markets with a solutions‑view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
• Partner with the Technology team on predictive analytics, segmentation, and modeling
• Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities

Qualifications and Experience

• 3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role
• Experience working with Salesforce
• Knowledge of Python and SQL; HTML and CSS is a plus
• Analytically minded strategic thinker who can proactively identify opportunities for growth
• Commitment to interpersonal effectiveness
• Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
• Champions diversity and creates an environment of inclusion
• Possesses a growth mindset and works with positive intent
• Promotes continuous improvement, embraces change and is a change agent

Compensation

The compensation for the position is: $ 85,000.00 - $100,000.00

Benefits

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

Equal Opportunity

C&W Services is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

Accommodations

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email. Please refer to the job title and job location when you contact us.