Marketing and Strategy Lead

Project Management Institute; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

An innovative firm seeks a Marketing & Business Development Lead to drive growth in the legal sector. This pivotal role involves developing strategic marketing initiatives, enhancing brand visibility, and engaging key stakeholders. You will collaborate with a dynamic team to shape market positioning and lead marketing efforts for major industry events. The ideal candidate will possess over five years of experience in B2B marketing, demonstrating a strategic mindset and strong communication skills. This is a unique opportunity to establish a leading presence in the arbitration space and make a significant impact in a fast-growing environment.

Qualifications

• 5+ years in B2B marketing, ideally in professional services or legal sectors.
• Strong communicator, skilled in crafting compelling messaging.

Responsibilities

• Develop and execute strategic marketing initiatives, including digital presence.
• Engage key stakeholders, including law firms and corporate legal teams.

Skills

B2B Marketing

Strategic Planning

Communications

Business Development

Digital Marketing

Stakeholder Engagement

Branding

Public Relations

Content Creation

Event Management

Job description

Global Executive Search. MSc Organisational Psychology. Coach

Marketing & Business Development Lead – Legal Sector

A key role driving marketing, communications, and business development strategy in a fast-growing Legal center. Working closely with the Executive Director and a small, collaborative team, you will shape market positioning, increase stakeholder engagement, and enhance brand visibility.

Key Responsibilities:

• Develop and execute strategic marketing initiatives, including digital presence, branding, content, and PR.
• Strengthen industry positioning through rankings, reports, and thought leadership.
• Engage key stakeholders, including law firms, corporate legal teams, and government entities.
• Drive adoption of arbitration clauses to support long-term revenue growth.
• Lead marketing efforts for major industry conferences and events.
• Manage communications across multiple channels, including social media, digital marketing, and PR.
• Work with external agencies to refine messaging and branding.
• Support leadership in professionalizing marketing efforts.

Person Profile:

• 5+ years in B2B marketing, strategy, communications, or business development, ideally in professional services or legal sectors.
• Strategic & hands-on, able to set high-level direction and execute independently.
• Proactive & accountable, taking full ownership of marketing initiatives.
• Collaborative & adaptable, thriving in an entrepreneurial team environment.
• Strong communicator, skilled in crafting compelling messaging.
• Arabic-speaking (preferred) due to the regional focus.

This role offers an opportunity to drive growth and establish a leading presence in the arbitration space.