Content Writing Specialist

Shou; Abu Dhabi; On-site; AED 30,000 - 60,000; Full time

Job description

About the job Content Writing Specialist

Job Title: Content Writing Specialist

Job Type: Permanent

Job Location: Abu Dhabi, UAE

Job Description:

Content Creation:

• Create engaging and relevant content in English and Arabic for various digital platforms, including blogs, social media, websites, and email marketing campaigns.
• Determine how content should be packaged for new and existing consumers to induce them to take business actions.
• Determine the best distribution channel to deliver content to your audience.
• Ensure content aligns with the brand's tone, voice, and messaging guidelines.
• Conduct keyword research to optimize content for SEO.

Social Media Management:

• Content Strategy: Develop and execute a comprehensive social media content strategy to promote brand awareness, engage our target audience, and drive traffic to our digital platforms.
• Content Creation: Create engaging and visually appealing content, including posts, images, videos, and stories, that align with our brand identity.
• Community Engagement: Monitor social media channels, respond to comments and messages, and foster positive interactions with our followers.
• Analytics and Reporting: Track and analyze key social media metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvements.
• Campaign Management: Plan and execute paid social media advertising campaigns to increase reach and conversions.
• Stay Current: Stay updated on the latest social media trends, tools, and best practices.

Analytics and Reporting:

• Conduct thorough audits to determine what content should be kept, edited, rewritten, etc.
• Monitor and analyze campaign performance metrics and generate insightful reports for clients.
• Use data to optimize marketing strategies and improve ROI.

Business Development:

• Market Research: Conduct thorough market research to identify potential business opportunities and industry trends.
• Prospecting: Build and maintain a pipeline of prospective clients or partners through networking and outreach efforts.
• Relationship Building: Cultivate and maintain strong relationships with existing and potential clients.
• Proposal Development: Prepare and present compelling business proposals.
• Negotiation: Negotiate terms and contracts with clients or partners.
• Revenue Growth: Set and achieve business development targets.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 2 to 4 years.
• Fluency in spoken and written English and Arabic.
• Strong written and verbal communication skills.
• Proven experience in content creation and digital marketing.
• Familiarity with social media platforms and advertising.
• Knowledge of SEO best practices.
• Excellent client relationship management skills.
• Strong analytical and problem-solving abilities.