Achievement of Sales Targets
- Drive sales targets by understanding targets per store, per brand, and per LSM, and break these down into measurable increments.
- Increase volumes in stores by identifying fast vs slow movers and adjusting forward share accordingly.
- Drive ad-hoc promotions/deals to increase sales.
- Negotiate space based on sales rate.
- Identify in-store cross-merchandising opportunities.
- Ensure stock pressure is applied and monitor in-store pricing, communicating anomalies to store owners/managers and clients.
- Manage stock effectively, minimize credit notes and returns.
- Develop and implement strategies to increase sales based on sales data analysis.
- Manage sales initiatives and store operations, ensuring timely promotional activities and compliance.
- Monitor orders through call center, ensuring label updates for pack changes.
Promotion and POS Management
- Negotiate POS materials and space based on sales rate.
- Implement and maintain generic and store-specific planograms and category flows.
- Ensure promotional activities are executed as per plan, and staff understand promotion mechanics.
Distribution of Lines
- Negotiate new listings and manage line distribution in stores.
- Inform sales force of new innovations and monitor their market performance.
- Provide feedback on competitors’ innovations.
Stakeholder Management
- Build and maintain relationships based on trust.
- Provide regular feedback, compile reports, and conduct review meetings with clients and regional managers.
- Respond to clients and customers effectively, using influence to negotiate agreements.
Minimum Requirements
- 4-5 years’ sales experience, with at least 3 years in FMCG at a managerial/supervisory level.
- Diploma or Degree/NQF level 6 or 7 in Sales/Marketing.
- Drivers License (code 8).
- Skills in Sales Management, Negotiation, Data analysis, Computer literacy, Business acumen, Commercial awareness, Attention to detail, and Communication skills.