Search Engine Optimization Manager (Remote US) - Future Opening

Directive Consulting Inc.; Columbus (OH); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading marketing agency is seeking a Search Engine Optimization Manager to develop and implement SEO strategies for enterprise clients. The ideal candidate will have agency experience, a strong understanding of SEO principles, and excellent communication skills. The role offers remote work flexibility and a supportive, inclusive work environment with comprehensive benefits.

Benefits

Unlimited PTO

Medical, dental, vision insurance

401(k) company match

Mental health resources

Paid parental leave

Qualifications

• Proven track record implementing SEO principles and content strategy.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.

Responsibilities

• Create and implement custom strategies for clients.
• Develop creative briefs and content campaigns.
• Build strong client relationships and communicate effectively.
• Report progress and impact regularly to clients.

Skills

SEO principles

Keyword research

On-page optimization

Link building

Analytics skills

Communication skills

Project management

Organizational skills

Tools

Google Analytics

SEMRush

Ahrefs

Google Search Console

Screaming Frog

Job description

Overview

Join to apply for the Search Engine Optimization Manager (Remote US) - Future Opening role at Directive.

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. We’re shaping the future of marketing and are looking for forward-thinking professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you.

About The Role

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices for clients to achieve NSMs. Build initial client strategy during project phase and optimize strategies over the lifetime of the client while adhering to Directive best practices. Collaborate with the Associate Director (AsD) on roadblocks and goal attainment.
• Develop creative briefs and content campaigns with ideation based on competitor and audience insights. Apply best practices such as LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production.
• Goal Setting: Use available data to set client goals during engagement. Goals are approved by the Associate Director (AsD) who should attend the meetings.
• Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting. All goals must be approved by the AsD before presenting to clients.
• Project Management: Ensure strategy execution with clear task ownership for Directive and client teams. Use Asana for project management. Delegate tasks to Specialists and clients and ensure timely completion. When Project Managers are present, partner with them to ensure tasks are created, assigned, and due dates met, and communicated to the client. Collaborate with content writers and designers to complete content campaigns on time while maintaining quality.
• Internal and External Communication: Build strong client relationships beyond deliverables. Proactively communicate with clients and internal leadership to drive results. Communicate timelines, progress on goals, and use shared channels (e.g., Slack) for regular updates and deliverables rather than only at bi-weekly meetings. Inform leadership of roadblocks and opportunities for account growth, including moments of change in strategies or client circumstances.
• Reporting: Regularly report progress and impact to clients. Cadence includes bi-weekly client meetings (document NSM progress and ongoing deliverables), monthly reports, quarterly reports, and bi-annual business review presentations.

What You'll Bring

• Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical skills to analyze website traffic and SEO metrics using tools like Google Analytics
• Strong communication skills for client-facing roles and stakeholder relationships
• Familiarity with tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog
• Strong organizational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and content
• Must have agency experience
• Must have B2B tech and/or SaaS experience

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals – Strategists are expected to regularly look for opportunities for client growth with Directive (e.g., expanding to another service line or increasing budgets). Referrals are encouraged at key moments, such as when a contact changes roles. Client CSAT of 5 is noted as a goal partially through referrals.

What We Offer

Directive has a set living wage. Medical, dental, vision plans, disability, and life insurance coverage for you and your family. Includes a 100% employer-paid plan for you and a 50% employer contribution for dependents. Benefits to support the whole person include mental health resources, Headspace, Spring Health, Gympass, unlimited PTO (2-week minimum), paid holidays, birthday leave, year-end recharge, paid parental leave, and a 3% company match for traditional and Roth 401(k). An annual bonus based on tenure and an annual anniversary trip are also offered.

Work Environment

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is current. This role can operate 100% virtually from your home office. Collaboration occurs primarily via Zoom and Slack. You will need a laptop, internet, and a suitable work setup. Reasonable accommodations may be provided for disabilities. If you need accommodations in applying, contact [e-mail].

Additional Information

Directive’s core value is People First. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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