Public Relations Specialist - Marketing Communications - Full Time - Days

ProMedica Health System; Toledo (OH); On-site; USD 50,000 - 70,000; Full time

Job summary

A non-profit healthcare organization in Toledo, Ohio is seeking a Public Relations Specialist who will identify and pitch stories, establish media relationships, and manage public relations content. The ideal candidate will have a bachelor's degree in public relations or a related field and at least 3 years of experience in a large organization. This role requires exceptional communication skills and a proactive approach.

Qualifications

• Minimum of 3 years of demonstrated public relations experience at a large company or organization.
• Active Driver's license is required.

Responsibilities

• Identify and pitch interesting ProMedica stories for media coverage.
• Establish cooperative relationships with media and community partners.
• Manage clients and projects, creating public relations content.

Skills

Exceptional interpersonal communication skills

Proficiency in Associated Press writing style

Self-motivated and detail-oriented

Education

Bachelor’s degree in public relations, communication, or marketing

Job description

Reporting relationships and supervisory responsibilities

Reports to Associate Vice President, Strategic Communications. The position has no direct reports.

Position summary

Public Relations Specialist is a highly motivated public relations professional who will work diligently to identify and pitch interesting ProMedica stories that inform and demonstrate how we help to improve health and well-being. This professional will be responsible for cultivating cooperative relationships to encourage media coverage that supports our mission, goals, and objectives.

Accountabilities

All duties listed below are essential unless noted otherwise

1. Work with a diverse, cross-functional team to identify stories about clinical excellence, patient experience, well-being, health care technology, community impact, events, thought leadership, and more.
2. Establish and maintain cooperative relationships with members of the media, community partners, and other influencers as appropriate.
3. Respond to media information requests and coordinate necessary interviews promptly.
4. Manage clients and projects, creating public relations content, including press releases, media advisories, articles, and talking points.
5. Monitor national news for trending health and well-being topics to generate media pitch ideas proactively.
6. Gather background information and develop creative and effective written/verbal media pitches.
7. Assist with issues management and crisis communications.
8. Prepare reports and newsletters.
9. Other duties as assigned.

Required qualifications

Education: A bachelor’s degree in public relations, communication, marketing or a closely related discipline.

Skills: Exceptional interpersonal communication skills with the ability to listen effectively. Proficiency in Associated Press writing style. Responsible use of generative AI for ethical content creation as appropriate. Self-motivated and detail-oriented with a positive and professional approach to teamwork.

Years of Experience: A minimum of 3 years demonstrated public relations experience at a large company or organization.

License: Active Drivers license

Preferred qualifications

Skills: Issues management and/or crisis communications experience

Working conditions

In office with periodic regional travel- for interviews/events

Physical Demands: Sitting, standing, walking, keyboarding, speaking, hearing, near and far visual acuity, driving, lifting and carrying (up to 30 lbs.), indoor and outdoor work.

Travel: Periodic regional travel for interview/events.

The above list of accountabilities is intended to describe the general nature and level of work performed by the incumbent; it should not be considered exhaustive.

ProMedica is a mission-based, not-for-profit integrated healthcare organizational headquartered in Toledo, Ohio. For more information, please visit www.promedica.org/about-promedica

Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a job with ProMedica, please contact [e-mail]

Equal Opportunity Employer/Drug-Free Workplace

Requisition ID: 96425